social business: the smm evolution. sao paulo eshow

The Social Media Marketing evolution

Social Business

Fernando Polo @abladias

Sao Paulo, eShow, 13 June 2012

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Social Media Marketing

Advertising

Communication

Customer Care

Product Development

SocialMedia

Marketing

Sales

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Social Business

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People first

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1960-2000

XXIst CenturyMarketing

4Ppeople

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1. How to gain productivity through internal

and external collaboration, 

2. How to open your innovation process.

3. How to gain more meaningful insight of your

customers

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4. How to generate sales through social media.

5. How to position a brand or increase

reputation.

6. How to give customer support.

7. How to build engagement.

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7.

engagement

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#engagement

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From target to community

Content

Creativity

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Community Management

Public Relations 2.0

Advertising (Social Platforms)

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Creativity 2.0new rules

Our visionFirst Move

On /Off / On

Low Cost

Useful

Transmedia

Buzz

Fan Centric

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fail often, fail quick, fail cheap

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NH HotelesName Your Room

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NH HotelesWakeuppics

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customer service

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Movistar: a success case study

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Social CRM

MONITORIZACIÓN

ANALÍTICA

INTEGRACIÓN

CRM OPERATIVO

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Social Media Conversations

Contact Center Interactions

Customer Internal Data

Internal / External Data Integration Segmentation Customer Insights

5.

branding

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Correos - eCommerce blog & report

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social commerce

sales?

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Venca: selling through Facebook

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3.

social intelligence

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Social Business Intelligence

Brand Product Persona Influence SCRM MediaShopper

Social Business Intelligence

Social Scorecard

Social Business Model

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Social Business Intelligence Brand Persona

BRAND

Exciting

CompetentSophisticated

Robust

SincereAtrevida

Actual

Flexible

Enérgica

Tendencia

Joven Imaginativa

Única

Sobresaliente

Independiente

Contemporánea

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2.

social innovation

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My Starbucks Idea

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Giffgaff: the community is the company

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1.

Enterprise 2.0

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http://www.territoriocreativo.com.br/

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#TcBrain

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+ profitability

+ market share

Networked enterprise

Final Thoughts

http://bit.ly/TceShowSP

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Engagement

Social Support

Branding

Social Commerce

Social Intelligence

Social Innovation

Enterprise 2.0

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0.

People First

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Social Business

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People First

social customer engagement

Fernando Polo @abladias