social business value demystified: real-world experiences
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Social Business Value Demystified: Real-World Experiences
Edin Kapić– SharePoint Architect, Spenta
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Edin Kapić
SharePoint ArchitectWorks for Spenta / Beezy in Barcelona
SharePoint Server MVP
President of Catalonian SharePoint User Group (SUG.CAT)
sug.cat@ekapicwww.edinkapic.com
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Structure of the Talk
• Real-World Power of Social• What’s the Fuss About Social• Social What and Why• Social Success Patterns
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Real-World Power of Social
1. Apply online (7 documents)2. Upload any additional documents, if requested
(online)3. Send your passport to the embassy or VAC4. Receive your passport by mail with a visa
International Postal Arrival Office(Madrid Airport)
We have carried out investigations to locate your shipping but we had unsuccessful results, so we can not provide any information about your situation.
Hello Edin, during this morning we will deliver it to your home. Regards.
Very angry with Correos: they have my passport since 21st in Barajas, with no further information. I hope it’s not lost.
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What’s the Fuss About Social?
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What’s the Fuss About Social?
social [səʊʃl; ]From Middle French social, from Latin sociālis (“of or belonging to a companion or companionship or association, social”), from socius (“a companion, fellow, partner, associate, ally”)
social networking [səʊʃl; nɛtwɜːkɪŋ]The interaction between a group of people who share a common interest.
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What’s the Fuss About Social?
…In a social organization, employees, customers, suppliers, and all other stakeholders can participate directly in the creation of value.
They contribute to, review, and comment on any phase of the firm’s work.
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What’s the Fuss About Social?
Social Computing Can Improve Our WorkA potential 20-25% improvement possible in knowledge worker productivity
$900 billion - $1.3 trillion annual value can be unlocked by social technologies in some sectors
2x better potential value for better enterprise communication and collaboration.
Source: The social economy: unlocking value and productivity through social tecnologies
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What’s the Fuss About Social?
Keywords…potential……unlocked… …possible……can be…
The technology has little to do with the end result
It’s not “build it and they will come”
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Social What and Why
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Social What and Why
…the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose.
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Social What and Why
Social Can Mean Many ThingsPeople + Activities + ContentAdding Context to ContentOrganizing Communities of KnowledgeFiltering the Information Overload
What is Social for You?No One-Size-Fits-All Answer, sorryBut some hints follow…
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Social What and Why
Social Building Blocks
Community
Objective • Business• Alignment
Context • Metadata• Relationship
Guidance • Governance• Maturity
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Social What and Why
Business objectives?To better understand market shiftsTo identify internal talentTo improve visibility into operationsTo improve strategy development
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
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Social Success Patterns
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Social Success Patterns
The emergence of socially connected enterprises isn’t fast
More than half of respondents gave their company a score of 3 or below (out of 10)
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
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Social Success Patterns
Companies are facing common barriers
Lack of an overall strategy (28%), too many competing priorities (26%) and lack of a proven business case or strong value proposition (21%)
Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
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Social Success Patterns
In our Beezy deployments we have observed some repeating patterns in how companies embrace social successfully
Enterprise Culture MattersBenefit the Right PeopleMeasure the Right ThingsAlign with the BusinessNo Sponsors, No GoStart Small, Keep GoingMetadata, Metadata, Metadata
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Enterprise Culture Matters
The enterprise culture must shift for social to work
Change Management is a very important issue here
“People should be working, not talking” mindset
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Benefit the Right People
What’s In It For Me (WIIFM) Factor
The employees must perceive the benefits of using social in the workplaceHow will this make their jobs and lives easier?
Early Adopters are valuable
Resistance vs Motivation
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Measure the Right Things
Return on Investment (ROI)
Social ROI = Benefit of Social / Cost of Social
Cost of Social = Software Cost + Adoption Cost
Benefit of Social = ?
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Measure the Right Things
The crux of Social ROI is calculating the benefit
Qualitative (better context for decision-making, employee motivation)
Quantitative(# of issues raised, email load, disk usage)
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Measure the Right Things
Richter et al, 2013, Success Measurement of Enterprise Social Networks
# Questions Asked
Time to OnboardNew Employees
% of LabeledContent
Quality ofPublished Content
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Align with the Business
Take an existing business process and introduce social
Social should fit naturally into the flow of work
Do not complement, replace
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No Sponsors, No Go
No executive involvement means no social commitment
Some industries are more resistant to socialTry a pilot in a non-essential business processEngage top management in social activities
Win Executive Support for SharePoint Social (Richard Harbridge)
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No Sponsors, No Go
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Start Small, Keep Going
Do not try to cover the whole company at once
Don’t “bet the farm”
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Metadata, Metadata, Metadata
Social does not replace Metadata
Folksonomy / Taxonomy
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Metadata, Metadata, Metadata
What’s the future? Social ExhaustionMore metadata in socialMore social governance
IMHOMore knowledge extraction from social contentMore automated social tools
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Metadata, Metadata, Metadata
vNext (2014)
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Summary
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Summary
Social is huge productivity enabler
Be prepared
Social is becoming matureLeverage success patternsAvoid common pitfalls
It’s not about technology, it’s about culture and change
Thank you for your attention!This presentation will be available on the Vancouver
SharePoint Summit web site a few days after the event.
Please rate this session!Fill out the survey and get a chance to win a Surface
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