social games and mobile

The Social Media ForumAbu Dhabi 28/11/2010

Hello…

Getting social on mobile

• Single Sign-on• Facebook Connect

for mobile• Twitter OAuth• Open ID• Game Centre• Open Feint etc

etc…

Valley of the squinting windows

• Who is doing what?

• Digital neighbourhood watch

• Hint of voyeurism?

• Inclination towards privacy

The brag and tag world

• Photo sharing• LBS services• Look what I’m

doing• Look where I am• Boasts and brags• Far less privacy

The offline game layer

• The gold bar competition

• $14,469.00• Table Quizzes• Tag rugby• Mass adoption

The social game layer on mobile

• Compete with people

• Collaborate with people

• Dozens of game mechanics

• Anytime, any place anywhere

SCVNGR

• Treasure and scavenger hunts

• Funded by Google ventures

• Over 500,000 users

Stickybits

• Scan barcodes• What are people

saying about a product?

• Collaborate with friends

• Earn rewards

Puma Life Scoreboard

• Compete against friends on anything

• Compare yourself to others and brag

• Sync with other networks

Farmville

• Farmville• The appointment

based game• Harvest crops at a

certain time• Elements of

collaboration

Farmvillain

• Collaborate with some friends

• Cause mischief and mess with others

• Use progress bars to gauge performance

Communal discovery

• Stumbleupon, digg and others

• Content curation• Likes, retweets

and more• Increase your

‘social ranking’

Why do this?

• Incentives• Rewards• Badges - physical

proof of your ‘position’

• Deeper engagement

• Social

Things to think about

• Social mobile apps• Simple games and

mechanics for clients

• Baby steps• Use unobtainium • www.urbn.ae• @eamonncarey