social marketology workshop - social shake up, atlanta 09-15-2013

Ric Dragon, CEO, DragonSearch - @ricdragonSocial Marketology:

@ricdragon

Introduction

Purpose& Vision

Create Indelible

Memories

Goal

Be center to more

storytelling in social media

Objectives

Publish excellent blog

content at least six times

/ month

Increase community by 50%

Increase engagement by 100%

Increase amplification by 50%

Metrics

# of blog posts / month

# of followers

# of interactions

# of shares

# of mentions

# of comments on blog

1000

3000

Twitter Retweets

NOW

Target

Giraffes Hippopotami Monkeys Elephants LionsPeople seeking to save or preserve

Want to save giraffes

Want to save hippopotami

Want to save monkeys

Want to save elephants

Want to save lions

People who love as symbols

Love giraffes as symbols

Love hippopotami as symbols

Love monkeys as symbols

Love elephants as symbols

Love lions as symbols

People who love as pets

People who love Giraffes as pets

People who love Hippopotami as pets

People who love monkeys as pets

People who love Elephants as pets

People who love lions as pets

People who study (scientifically)

Study giraffes

Study hippopotami

Study monkeys

Study elephants

Study lions

DigitalEthos.org/smac

• Domestic Animals (people who love…)• Ferrets• Cats• Fish• Dogs

• Rescue Dogs• Obedience dogs• Specific Breeds

• Hounds• Toy• Sporting• Terriers

• Airedales• Airedale Fanciers Club of Illinois

Competitive Analysis

Company FB Likes Avg # of comments/post

Avg # of likes / post

Avg # of shares / post

Ritz Carlton 453,000 24.6 2791 217.4

W Hotels 142,000 3 281.2 2.6

Four Seasons 193,000 76.6 1548.4 73.8

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

The Big Five Approaches to Social Media

Resources Available

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

Twitter: @dragonsearch

1. Resources2. Which of the 5 big approaches?3. How much of each major activity type?4. Distribution of different platforms

Ric Dragon, DragonSearchdragon@dragonsearch.net | http://drsr.ch/workshops Twitter: @ricdragon

Thank You!