social media 101 - unleash a successful online personal brand

SOCIAL MEDIA 101

UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND

why do I need an online presence?

7,099,757,577 EARTH POPULATION6,572,950,124 MOBILE SUBSCRIBERS

1,856,680,860 SOCIAL NETWORK USERS

2,484,915,152 INTERNET USERS

CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014

45%30%26%46% 85%

WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS

OF CANADIANS ARE INTERNET USERS86%

CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014

OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATIONWHAT WILL EMPLOYERS FIND WHEN THEY SEARCH FOR SPECIALISTS IN YOUR FIELD? WILL THEY FIND YOU?!

91%

MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]

OF EMPLOYERS WILL CHECK YOU ON

SOCIAL NETWORKSIS IT DIFFERENT FROM YOUR RESUME?!

WHO ARE YOU OUTSIDE WORK? AND HOW DO YOU PRESENT YOURSELF?

WHO ARE YOU CONNECTED TO?

73%

TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW

OF EMPLOYEES PLAN TO LOOK FOR NEW JOBSIT’S TOO EASY TO GET LAID OFF NOW IS YOUR ONLINE PRESENCE READY BEFORE YOU NEED IT? ARE YOUR GROWING YOUR PERSONAL BRAND?

84%Search

FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS

OF PEOPLE WILL BE WORKING FROM

HOME - REMOTELYARE YOU READY TO GO REMOTE?

WILL YOUR ONLINE PRESENCE SHOW IT?

43%

WIRED: THE NEW WORKPLACE REALITY: OUT

OF THE OFFICE

OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIENDARE YOU CONNECTED WITH YOUR FRIENDS? DID YOU LET THEM KNOW WHAT YOU DO? HAVE YOU BUILT GOOD WILL?

40%

FORBES: THE NO. 1 WAY TO GET HIRED TODAY

what the heck is personal branding, and

how do i brand me?

YOU ARE THE

CEO OF YOUR OWN COMPANY

ME.INCTOM PETERS

THE MOST IMPORTANT JOB

IS TO BE HEAD MARKETER FOR THE BRAND CALLED

OF A BRAND CALLED

YOU

IF YOU HAVE

NO

PERSONALITY

NO ONE WILL CARE ABOUT YOU

PERSONAL BRANDING

5 STEPS

CHANGE YOUR !

IMAGE BE REAL

BE DRIVEN BY

VALUES BE YOUR VERY

BEST MARKET THE REAL

YOU

!

SHOW UP CONNECT COMMUNICATE

NETWORK SOCIALIZE

BUILD GOODWILL

GIVE VALUE

GO PRO PREPARE PROMOTE PRESENT

LINKEDIN FACEBOOK TWITTER PRO PHOTO PRO BIO PRO BIZ CARD PRO BLOG

!

BE A GO GETTER

GENUINE

OPEN GIVER ENJOYABLE TRANSPARENT TEAM PLAYER EASY TO REFER

!

UNLEASH

YOU

GENIUS IS

THINKING &

LEARNING

ACTIONED

what is social media, is it facebook

and twitter?!

if social media is so great why isn’t

everyone using it?

WE KNOW

BUT

NEVER TAKE ACTION

WE HAVE ALL THE !

REASONS

WHY!

NOT FOR ME TAKES TOO LONG

I NEED FAST SOLUTIONS

NOW

WE ARE TOOOOOO !

BUSY DOING IMPORTANT

STUFF!

WE HAVE NO TIME FOR

THE MOST IMPORTANT IT IS AT THE MERCY OF

THE LEAST IMPORTANT

SO WE PRETEND NOTHING’S CHANGED IN THE WORLD

WE DREAM OF SOMEDAY WHEN I GET THAT PROMOTION WHEN I CLOSE THAT DEAL EVERYTHING WILL

BE PERFECT

WE BECOME OBLIVIOUS TO HOW OUR WORLD IS CHANGING

TIME TO WAKE UP SOCIAL MEDIA IS THE MEDIUM OF

NOW!

YESTERDAY’S NEWS

TODAY’S NEWS SOCIAL MEDIA IS

SHAPING OUR WORLD

SAYING I DON’T DO SOCIAL MEDIA IS LIKE SAYING I DON’T USE COMPUTERS I DON’T USE THE INTERNET

I DON’T EMAIL

DON’T WORRY I’LL BE BACK IN 30 MIN

JUST GOING TO THE POST OFFICE I WILL JUST…

MAIL IT

I DON’T BELIEVE IT I CAN’T FIND WORK

REALLY! MUST BE SOMETHING WRONG

WITH THE WORLD

THE PIECES ARE RIGHT THERE ALL YOU NEED IS THE

WILL& DRIVE TO TAKE ACTION

NOW!

there is so much to do, i have a life, how can i manage more?

!

DEVELOP A GAME PLANPLAY

PLAY AGAIN

LEARN UPDATE GAME PLAN

GET BETTER

REPEAT

PERFECT

KILLS CHOOSE THE AMAZING

BEAUTY OF IMPERFECT CREATIVITY & INNOVATION

!

EASY 90%

CHOOSE REMARKABLE

ENGAGE ASK QUESTIONS

LISTEN TAKE ACTION

so where do i start? shal l i sign up and

start posting now?!

WHAT YOU CHOOSE OR DON’T CHOOSE DEFINE & SHAPE WHO YOU ARE YOUR WORLD YOUR LIFE

WHAT PATH DO YOU CHOOSE TO PURSUE?

WHO DO YOU CHOOSE TO PLEASE?

WHAT IS THE CHANGE YOU CHOOSE TO SEE IN THE WORLD?

SEE IT THROUGH

YOUR ACTIONS

how do i become friends with facebook?

THE SMARTEST STEPS TO BE FRIENDS WITH

THE BLUE GIANTInspired by!

12 Most Smart Steps to Optimize your Facebook Performance !Alex Peiniger

“Unless you are a public figure, comfortable with disclosing your information to the world and always aware of what you

publish, make your FB account private”

1. GO PRIVATE

PRIVATE PUBLIC

“If opportunity doesn’t knock, build a door. !Start a Facebook page so you can direct people to it as the center of all your communication and the first point where they can get in touch with

you on Facebook”

2. BUILD A DOOR

3. FEED THE GIANT“Your Facebook page will show up when someone is searching for you. Update it

regularly with the latest information, and make sure you put all your info there”

100%75%50%25%0%

4. HAVE A SYSTEM“Success is not a coincidence. Plan your posts ahead for 1-2 weeks. That way you

always have enough content at the frequency that works for you”

5. KEEP IT BUSY“Do not leave your fans alone on the page, listen to them,

find out more about them, ask questions, strike a conversation, share thoughts and ideas. The more people

interact with you and your posts, the more other users will see the posts in their News Feed”

6. KEEP IT HAPPY“Your fans will get bored when they see the

same layout and stories again and again. A good mixture of different post types makes things

interesting and engaging”

Photo

Video

Q&AStatus

News

Quote

Link

Event

“With Facebook Insights you can see how many people are interacting with which content at what time. You can zero-in on each piece of content you

put out there. Use the information to guide your next steps and improve your performance over time.”

7. MEASURE IT - MANAGE IT

0

100

200

JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC

“Make sure that you focus only on a few things that matter most to you. Concentrate

more on user interaction rather than just looking at the fan count.”

8. FOCUS IT

20%5% 80%

“While you may get the perfect idea for a post at midnight on Saturday, the best time to post it maybe

middle of the week at 11AM when your fans are listening. Facebook pages allows for scheduling content and you can use it to drive interaction.”

9. CHOOSE THE RIGHT TIME

“Compare your page with the best pages of people you admire in your field. What are they sharing? how are they interacting with their audience? This gives

you a perspective on things and tells you how good you are and what can you do better”

10. MAKE IT BETTER

11. GIVE IT APPS “Try different things. Once you’ve built up a base

audience, you can use custom apps to intensify the relationship with your fans. The most important are

apps that bring your content to your Facebook page.”

12. BOOST IT“You can dedicate a budget to using Ads and

Sponsored Stories to increase the reach of your posts and further spread your page and content”

5TAKE TO APPLY WHAT YOU’VE LEARNED

what about twitter? what’s everyone

“tweeting” about?

THE 9 ESSENTIALS OF RIDING THE TWEETS

OF CHANGEInspired by!

10 Twitter Best Practices for Brands!Michael Brito

“Find out how your peers are using Twitter. What are the current conversations about your industry or field. Know what people are saying, who are the most influential and what are they

sharing on twitter”

1. BE IN THE KNOW

Hello!

“Think about what you are trying to achieve using Twitter before devoting time and resources

to it. Your goals can change over time as you move forward in your life and career. Know your short and long term goals, and go after them”

2. CHOOSE A DESTINATION

“Develop a reputation as a trusted source of information and be seen as an expert in a

particular subject, in your field, industry or area of passion. Ask questions, be personal, and

engage people within the Twitter community”

3. BUILD CREDIBILITY

“If you're too structured or over demanding in your approach, your community may be turned

off. Treat your Twitter relationships the same way you would any other relationship. Don’t go

overboard, be cool”

4. BE COOL

“Authenticity is the golden rule in social media. You need to be believable. This means

consistency, originality and honesty, all the time, every time. People are connecting with you, not

a made up version of you”

5. BE YOU

“Spend some time just listening and observing the behavior of the leaders in your field. Understand how they best behave and

conduct conversations, learn and apply”

6. LISTEN & OBSERVE

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������

Hello! Hello!

Hello! Hello!

He!o!

Hello!

“Invest time in searching and following topics, trends and certain conversations in your field

and areas of interest. Listen, ask questions, and if you can contribute and give value, become a

part of the conversation”

7. TRACK TOPICS AND TRENDS

#

“No matter how good you are, you can always get better. Track the engagement on Twitter, are people

mentioning you, interacting with you, liking what you have to share? You’ve set goals, and chosen a destination, measure the results and do better”

8. TRACK, MEASURE, & ITERATE

GO

“By spending too much time trying to think of the best strategy, you are going to miss priceless

opportunities to interact, add value, answer questions, participate in conversations, and build

goodwill with your Twitter community”

9. ACTION DRIVEN STRATEGY

5TAKE TO APPLY WHAT YOU’VE LEARNED

what do i need to do to be linked in?

THE PERFECT 10 TO GET CONNECTED

TO SUCCESSInspired by !

7 Ways to Make LinkedIn Help You Find A Job - Susan Adams Why I Accept All LinkedIn Contact Requests - Dan Schawbel !8 Mistakes You Should Never Make On LinkedIn - Libby Kane

“Customize your invites. Customize your URL. Use a professional photo. Add a status. Only invite your

network after you’ve added your information. Make sure you DO NOT accept the default privacy settings. DO NOT let LinkedIn invite everyone on your behalf

(SKIP) until you are ready.”

1. MAKE IT YOUR OWN

CAUTIONAREA UNDER

CONSTRUCTION

“Write a crisp, detailed summary of you and your career. Shoot for at least 200 - 300 words. Tell a

compelling story that includes specifics and quantifiable achievements. If you are looking for

work, use the keywords and phrases that apply to you in job descriptions you are applying for”

2. START STRONG

“Flesh out the experience section. This is your chance to write an online résumé. Don’t just include your current job. Take the time to list the significant jobs that built your career. You do not have to include

everything you have done. You can exclude some jobs that tangentially relate to what you’re doing now,”

3. GO DEEP

Remember to...

“List your skills. Below Experience and Education you’ll find “Skills & Expertise.” LinkedIn introduced this feature in Feb. 2011. This section tells potential employers what you can do. It also gives your connections the chance to “endorse” you for those skills. Drag the most important

skill at the top of the list.”

4. SHOW THAT YOU CAN

“Get at least five recommendations. They’ll show up on the page of the person who recommended you. Recruiters read them. It’s acceptable to offer to help

draft the recommendation for the person you’re asking. Mention the PSR, Problem they faced, your

Solution and the Results you achieved.”

5. BE RECOMMENDED

2014

BEST

“Add websites and publications that showcase your work. Have you posted something online? Include links to your personal website, blog, social media

accounts. Have you worked with certain high profile clients, include links to their websites.”

6. POINT IN THE RIGHT DIRECTION

More info this way

“Connections are the backbone of your LinkedIn profile, and what gives you the strength to network. Find people

that are in the same field, who share the same interests, and those who speak about the things you are passionate about. Customize your invites, tell them, why you are connecting

with them. Don’t just connect, build a relationship”

7. GET CONNECTED

YOU 3RD1ST 2ND

“LinkedIn is not a personal privet network, it’s like being at a big business networking event, it doesn’t make sense to refuse to shake hands and exchange business cards! So If

someone with a good enough profile, sends you a request to connect, and even if you don’t know them, ACCEPT. !

There is great power in having a larger network on LinkedIn”

8. WELCOME EVERYONE

“The best way to get a new job is through a referral, anyone will tell you that. By increasing the number of your

first degree contacts, you have more people who can introduce you to hiring managers that you didn’t have access to. That is provided you built a good relationship

with them, not just connected a few years ago.”

9. GET REFERRED IN

“Use tools and apps to customize and enhance your LinkedIn experience. SlideShare for presentations and

documents. Share on LinkedIn button. OFunnel for alerts. Pulse for a visual news feed. Sync.ME to synchronize

contacts with your LinkedIn and Facebook. Evernote and ScanBizCards for scanning business cards.”

10. SYNC IN

5TAKE TO APPLY WHAT YOU’VE LEARNED

i think i got it al l, am i al l set to go

now?!

DIGITAL FOOTPRINT & ONLINE IDENTITY *KEEP IT CLEAN*

Inspired by!How to Clean Up Your Digital Footprint and Your Online Identity!

Lauren Riley

“Always be in control of your privacy settings. Social Media sites will almost always set privacy for maximum exposure and connectivity to help them grow. Change privacy settings to protect and

best present your professional identity”

1. CHOOSE YOUR PRIVACY

“In addition to the content we publish, friends and colleagues sometimes share about us too.

Make a self-search part of your regular reputation management. It makes it easy to stay on top of

where and how you’re mentioned online”

2. SEARCH YOU FIRST

“Private blogs show up in search engine results. We go through phases, and we publish things that at the time represented us, but no more. Go through your posts and edit them. Delete anything that may hinder

you professionally or no longer represents you”

3. PERSONAL TO PRO BLOG

“Dormant profiles or accounts, on neglected social media networks, or ones you are not

using any more, will show up in searches and affect your professional image. Delete them,

show yourself as a professional”

4. DELETE ABANDONED ACCOUNTS

“There will be times when you are angry, hurt, upset, or overly excited! You are not in your optimum state. Refrain from

publishing. Write offline drafts, sleep on it, get back to it later, then choose what to publish. Offensive or incriminating posts might get you in serious trouble. Share interesting information

that position you as the brilliant professional that you are.”

5. THINK FIRST, POST LATER

now are we done?!!

DO NOT GET

LOST IN A SEA OF

QUESTIONS ASK FOR HELP

HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM

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