social media 2.0: managing social media effectivel y
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www.nascsp.org 1
Social Media 2.0:Managing Social Media Effectively
Alice GastonProgram Assistant, WAP
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• What is Social Media?• Social Media Assessment and Messaging• Facebook
• How to make the most of your Facebook page• Marketing your Facebook page
• Twitter• Tools to simplify Twitter• Using your Twitter feed outside of Twitter
• YouTube• New ways to create and edit videos
• Complementary sites for social media• Summary
Overview
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What is Social Media?
Broadly defined, social media are internet-based media outlets which allow for peer-to-peer interactions. Facebook, Twitter, YouTube, LinkedIn, and the millions of blogs are all examples of social media.
WORK SMARTER, NOT HARDER!
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Social Media Assessment
What is/are your organization’s key goal(s) for using social media?
What are your organization’s key
strengths and resources that will influence its social media effort?
What is/are your key message(s)?
How comfortable are you with the ‘social
aspect’ of social media?
Who are your key audiences for social
media?
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Messaging
Framing
Craft tweets, posts, and videos for
your target audience
using values and words
that will resonate with
them
Keywords
Internet searches rely
heavily on keywords, use those words that
will maximize search results
Personal Touch
Social media is informal,
don’t be afraid to use
a more informal tone and personal updates from
staff
Health & SafetyThe health
and safety of WAP workers
and clients should always
be paramount in
all posts, tweets,
pictures, and videos
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Some new features for Facebook Pages: 1. Ask Your Facebook Fans Questions
How has WAP had an impact on your life?
With a free form text box, users can leave comments about their own personal experiences.
With set responses• I work in an agency that helps families live in safer, healthier, more
energy efficient homes.• I have received services and now save money every month• I was trained through WAP and now work as a WAP worker• I work at a company supported and sustained by the WAP
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Some new features for Facebook Pages:
2. Facebook Insights
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How to market your Facebook Page:Add a Facebook widget to your email signature
Add a Like Button to your website
Add a Like Box to your website
Add a Badge to your website
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TwitterTwitter Vocabulary:
Hashtags #•Way for users to add keywords or key organizations to their tweets•Use them to help put your tweets in context and to help other users find your tweets
@ User•Want to tweet at a specific group or user? Use the @ symbol + another user’s name to direct a tweet at someone.•For example @NASCSP would send a tweet to NASCSP
Re-Tweet•See a tweet that you particularly like from another user? Hit the re-tweet button to send the same message out from your own account. •Re-Tweets will appear with RT @user’s name.
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Ways to simplify using Twitter• Use the ‘Who to Follow?’ options provided by Twitter• Create lists to manage followers • Use third party sites to help you find users, schedule tweets, and add
pictures to your messages
Link Facebook and Twitter!Reach out to all of your followers with just one tweet!
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How to use your Twitter feed outside of Twitter:Add a Twitter icon to your email signature
Add a “Follow Me” button on your website
Add a “Tweet this” button on your website
Add a Streaming, Favorites, or Search widget to your website
Streaming Widget
Search Widget
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YouTube
YouTube has added a number of features that allow you to edit videos directly on the site without expensive or difficult video editing software. Some additions to videos you can make are:
1. Video Annotations: Add text to videos like speech bubbles or titles for individuals
2. Video Editor: Create a video from your own video clips
3. Video Captions and Subtitles: Add captions or subtitles to your videos. If you are using federal funds for your website, you MUST have captions for all videos that are hosted on your site.
Connect YouTube to Facebook and Twitter!
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Other Complementary Sites for Social Media
Google Blog Search
•Google blog searches only blogs for keywords or search terms that may be relevant for your overall social media or PIC strategy
Social Mention
•“Google alerts for Social Media”•Social mention will send you alerts when search terms that you are interested in pop up in specified media outlets
ScreenR•Easily take video of your screen that can be broadcasted on most social media outlets•Can help you show how to fill out a complicated form, how to apply for services or how to navigate your website
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Other Complementary sites for Social Media
QR CodesQR Codes are one of the newest features hitting social and traditional media. If you take a picture of the image to the left with a smart phone application, it will link directly to a website.
QR Codes are good for print media or advertisements to drive people to your website.
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Summary
Working Smarter
1. Link your social media accounts2. Make connections between your social media and your
other websites3. Use the analytical tools provided4. When in doubt, look it up5. Have fun!
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Questions?
Alice GastonProgram Assistant, WAP
agaston@nascsp.org202-624-5474
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