social media 201 8-23-16 | mpi academy webinar series

Presented By: Hector Olguin, Meeting Professionals International

Social Media 201:Content Curation, Time Management

and Audience Engagement

About Hector• Digital Marketing Manager• Manage the MPI and PYM social channels

• holguin@mpiweb.org• TW: @hekator

Outcomes

What to Measure

Tools to Help

Connect & Engage

1 2 3

Poll Question

Poll Question

What to Measure

What is your business goal?

Customer’s Journey

Where Does Social Media Fit?

Social Media is…

Social

Measure

Amplification ConversionsApplause

Applause

Amplification

Conversion

Converting

Campaign Trackinghttp://www.mpiweb.org/foundation/canadarocks?utm_medium=social&utm_source=twitter.com&utm_campaign=cdarox+2016

URL Builderhttps://support.google.com/analytics/answer/1033867?hl=en

Homework

Campaign Trackinghttps://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/

GA - Goal Trackinghttps://yoast.com/setting-google-analytics-goals/

Using Metrics to Build Social Media Engagement

https://youtu.be/m8PY3XykwYk

Stop Storytelling Like It’s 2007

http://99u.com/videos/22081/gary-vaynerchuk-how-to-tell-stories-in-an-a-d-d-world

Poll Question

Connect & Engage

Collaborate

Collaborate

Consistency

Social Media Calendar

Converse

R&D

R&D

Snapchat: MarkKaye

Context

Homework

Start your Social Media Calendar

http://www.curata.com/blog/content-marketing-editorial-calendar-templates-the-ultimate-list/

Tools to Help

Hootsuite.com Buffer.com

Facebook Business Managerbusiness.facebook.com

Twitter Lists Nuzzel.com

Feedly.com Linkedin.com/pulse

Medium.com

Canva.com Storify.com

Repost App (iOS, Android)Layout App (iOS, Android)

TwitterAnalytics

FacebookAnalytics

Instagram

Pinterest

Hootsuite.comTweetreach.com

Tweetbinder.com

Homework

The Beginner’s Guide to Social Media

https://moz.com/beginners-guide-to-social-media

Questions?

Thank You

Presented By: Hector Olguin, Meeting Professionals International

Social Media 201:Content Curation, Time Management

and Audience Engagement