social media 201-what's next
Post on 08-Aug-2015
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We Coach The ProsSandra Flores832-289-4465
www.WeCoachThePros.com
sandra@wecoachthepros.com
"We provide motivated small to mid size companies money making processes.
So they can be more productive, create more sales, stronger relationships and grow their
business rapidly.”
© Constant Contact 2014
Making Social Media Work for You
You’re Social, Now What?
3© Constant Contact 2014
Grow with Constant ContactGet results fast, with affordable, easy-
to-use engagement marketing tools and free coaching.
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
Events& Registrations
4
AgendaIs it right for my business?
How to create content
How others are using it
Next stepsEtiquette
How do I know if it’s working?
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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If you have the resources (time, staff)
If you have content to share
If you need to be found
Is it right for my business?
Content best practices
Get likes, shares, commentsEntertain, invite conversation, ask
questions, images & video
50%
Be useful & informativeIndustry info, hints + tips,
curate content30%
About your businessCalls to action, not “buy now” 20%
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Low volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Quality vs. quantity
Facebook content
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Content types: Text updates
Fill-in-the-blank Question Fun fact or tip
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Content types: Visual
Digital ContentPhotos Videos
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Facebook content exercise
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
Industry info, hints & tips, curate content
Calls to action, not “buy now”
50% Be useful & informative
About your business30% 20%
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
Asks questions
Shares multimedia
Is helpful
Involves fans
How others are using it
Boloco
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What do I do next?
1. Try a fill-in-the-blank or question post
2. Create and share visual content
3. Monitor your page. Is your content engaging?
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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If you have the resources (time, staff)
For content creation and curation
For monitoring
If you are (or want to be) a thought leader
Is it right for my business?
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High volume/low value
Minimum: 5 X per day
Maximum: none
Quantity is key
Twitter content
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Create vs. curate
Retweets = sharing the love
Hashtags
Content best practices
Create = our blog post
Curate = blog post from AllTwitter
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Content types: Text updates
Post with a link
Stats, facts or tips
Quotes
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Content types: Visual
GraphicsVideosPhotos
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Twitter content exercise
Tweet at least 5 X per dayPlan 4 tweets, leave 1 open for something that happens during the day
Tips:
1 Planned Blog post (created or curated):
2 Planned Question:
3 Planned Photo:
4 Planned Tip, stat or fact:
5 Open Something new you discovered or saw today:
Posts news and events
Shares fun facts
Retweets others
Curates content
How others are using it
Currier Museum of Art
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What do I do next?
1. Tweet at least 5 X per day
2. Share curated content
3. Retweet or thank a follower
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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If you are a B2B
If you are (or want to be) a thought leader
Is it right for my business?
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Low volume/high value
Minimum: 2 X per week
Maximum: 5 X per week
More formal and technical
LinkedIn content
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Content types: Useful info
Blog posts Industry newsGuides/ebooks
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LinkedIn content exercise
Post at least 2 X per weekShare content that’s about youPost something useful for your audience
Tips:
1 About you Product updates, behind the scenes or recruiting:
2 Useful info Blog posts, guides or ebooks, or industry news :
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What do I do next?
1. Fill out everything on your page
2. Be active – post at least 2 X per week
3. Try sharing something about your industry
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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Google+
Is it right for my business?If you are a content creator
If you have the time
If you want more SEO value
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If you are a content creator
If you have the time
If you want more SEO value
Google uses an algorithm
You need to create fresh content regularly
Use the right keywords
Google ♥ Google
Google+
Is it right for my business?
Let’s talk about SEO..
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Medium volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Keywords = searchability
Google+
Google+ content
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Google+
Content types: Useful info
Blog posts Industry newsEvents
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Google+ content exercise
Post at least 3 X per weekShare content your audience will find usefulTry sharing multimedia
Tips:
1 Useful info Blog post (created or curated):
2 Useful info Link to industry news:
3 Multimedia Photo or video:
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Google+
What do I do next?
1. Share your blog posts
2. Post a photo or a video
3. Use keywords that will get you found
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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If you have products to sell
If you have images to share
If you want to build awareness of your brand
Is it right for my business?
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High volume/high value
Minimum: 5 X per day
Maximum: 10 X per day
Quality images = important
Pinterest content
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90% of information transmitted to the brain is visual
Photos are liked 2X more than text updates
67% say images are very important in selecting and purchasing a product
Why visual content is important
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Content types: About you
ProductsPhotos and
videosDigital assets
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Content types: Useful and interesting
Curated content Quotes or tipsBlog posts
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Pinterest content exercise
Pin at least 5 X per dayPin content that’s about youShare useful and interesting content
Tips:
1 About you Products or services:
2 About you Digital assets (guides or ebooks):
3 Useful/interesting Curated pins:
4 Useful/interesting Blog post with tips or how-to:
5 Useful/interesting Inspirational quote:
Pins its products
Provides useful pins
Curates
Tries how-to pins
How others are using it
The Unique Sheep
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What do I do next?
1. Create 3-4 boards to start
2. Install the Pin It button about.pinterest.com/goodies
3. Provide a description and link in your product pins
Facebook | Twitter | LinkedIn | Google+ | Pinterest | Next steps
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Delete negative comments
Next steps
Etiquette
Be helpful, create a positive experience
Ignore your fans Say thank you, answer questions
Talk about yourself all the time
Balance self-promotion with helpful and entertaining content
Not completing your page
Fill out all the information about your business, add your logo and photos
Forget to provide context
Infrequent posting or posting too much
Be active, but don’t overdo it
Include a comment when sharing
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Plan weeklyTake time on Friday to think about the next week
Be flexibleLeave 1 or 2 posts open for something that comes up
Create an editorial calendar
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Engagement = content and frequency your audience wants
Likes, shares, comments, retweets, repins, +1s
More followers
It takes time
Next Steps
How do I know it’s working?
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You can do this!
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Choose the networks that are right for you
Use the worksheets to help with content ideas
Try the next steps we suggested for each network
Keep track of audience engagement
Next Steps
Go do it!
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We Coach The Pros
Sandra Flores
sandra@wecoachthepros.com
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
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