social media and gcu stephen robertson, web and digital m arketing manager
Post on 23-Feb-2016
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Social Media and GCUStephen Robertson, Web and Digital Marketing Manager
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Contents
What we’ll cover• What is social media?• The social media landscape• Future trends• Social media at GCU• Next steps
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What is social media?
“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”Kaplan, Andreas M.; Michael Haenlein2010
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The social media landscape
Some key stats• Social networking accounts for 23% of all online time.
• 800 million+ people now on social networking sites
• 500 million on facebook
• 83 tweets a second reference a product
• 35 hours of video uploaded every minute to YouTube
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The social media landscape
It’s not just the kids• The average social network user is 37 years old.
• Facebook: 38.
• LinkedIn: 44.
• Twitter: 39.
• MySpace: 31.
• Bebo: 28.
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Future trends
“Prediction is very difficult, especially about the future.”Neils Bohr(1885 - 1962)Image
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Future trends
Where things are heading• Geo-location
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Future trends
Where things are heading• Geo-location• Mobile! Mobile! Mobile!
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Future trends
Where things are heading• Geo-location• Mobile! Mobile! Mobile!• Instant interaction with brands
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Future trends
Where things are heading• Geo-location• Mobile! Mobile! Mobile!• Instant interaction with brands• Ever greater increase in uptake – Silver Surfers• Stay flexible and aware
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Social media and GCU
So what are we doing at the moment?• Corporate • Schools• Services
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Social media and GCU
How are we represented out there?• Facebook: 14 pages, 159 groups• YouTube: 550 videos under “glasgow caledonian”• Twitter: ?• Ning: ?
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Social media and GCU
We’re not doing too bad…but how can we do it better?• Resources?• Training?• Strategy?• Policy?
…let’s discuss!
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