social media and nonprofits: how to inspire virtually

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Social Media Today’s Hands-On Training Series presents:

Social Media and Non-Profits:How to Inspire Virtually

How to Participate

• Submit your questions in the GotoWebinar presentation window

• Follow along and share your thoughts on Twitter at #SMTlive

About the Moderator

#SMTlive

Eric Schwartzman is coauthor of Social Marketing to the Business Customer, the first book on B2B social media, creator popular Social Media Training seminars and an online marketing consultant to Fortune 500s, Federal Government Agencies and Nonprofits.  His PR podcast On the Record...Online is available http://www.ontherecordpodcast.com and his website is http://ericschwartzman.com

About the Panel

#SMTlive

Frank Barry, is the Director of digital marketing at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media, and fundraising so they can focus changing the world.

Dan Michel is the Digital Marketing Manager at Feeding America, the nation's leading domestic hunger-relief charity. Currently, he is responsible for overseeing digital projects and managing the execution of their digital strategy on their website, blog and social spaces.

Charlotte Rademaeker is the co-founder and CEO of Call2Action. With Call2Action, she combines her passion for meaningful media, innovative technology and progressive social initiatives. Call2Action helps to spark online movements for social issue campaigns by leveraging video, action tools and social media to encourage participation and sharing.

What Social Media Can Do For Your Business

• “Join the conversation” (it’s happening whether you’re there or not)

• Connect directly with customers, influencers, potential investors

• Learn about co-marketing opportunities and events relevant to your biz

• Increase brand awareness and “buzz” about your product(s), as well as monitoring your brand and what people are saying about you

• Provide customer service

Charlotte Rademaekers

#SMTlive

Choosing the Right Platform

• Know your target customer• Do some research– how much time do they spend

online? where do they go?• Consider hardware. Are they using mobile? Tablets?

Cindy Meltzer

#SMTlive

Avoiding Social Media Risks

• Don’t open a channel if you don’t plan to maintain it. It’s better to be truly present on one channel than barely there on three.

• Marketing messages are more well received in the context of community, conversation and the sharing of information. Social media is not your marketing megaphone.

Cindy Meltzer

#SMTlive

Connecting with Customers

• Be friendly and personable in tone• Diversify your content to keep people interested• Respond as quickly as you can• Know that your customers will treat social media as a

customer service portal, so treat it as such

Cindy Meltzer

#SMTlive

10

Media Consumption

The average American spent 32 hours per month online in 2010.

Persons ages 45-54 set the high bar averaging 39+ hours online each month.

Take One Step at a Time

Impact

Commitment

ListenAssessMonitor/ObserveLearn

EngagePost ContentAnswer QuestionsInfluence

AdvocateConversationIntegrationConversion

Listening in Action

Sometimes the best response is none at all. Let your community come to your defense.

How to decide

http://bit.ly/airforcepolicy

Hunger Action Month Facebook Tab

Case Study: Wisconsin Unions

Everyone is going to ask you if you can make

$$$ on social media

Hard Truth

Only 3% of nonprofits have made over $10K

BUT

You can still ask for $$ on social media.

The New Social funnel

Engage with Passionate People

Connect on Many Levels

Get Creative

Listen.

Thanks for Joining Us

• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.

• Connect with our panelists on Social Media Today using the search function:

Join us November 15st for…

• Creating Great Content: A Primer with/• Michael Durwin• John Byrne• Dirk Shaw