social media and the live music experience
Post on 25-Feb-2016
45 Views
Preview:
DESCRIPTION
TRANSCRIPT
+
Social Media and The Live Music Experience
Sarah Greenberguwsmc Treatment
Nov 9 2011
ldquoConcert-goers want to be engaged and now with social technology they expect higher levels of engagement
than everrdquo -Russell Wallach President of LiveNation Network
bull 65 of consumers share live music experiences via social networks
bull 56 upload related photos
bull 31 write reviews of their overall experience
+5 Ways Social Media has Changed Live Music
1 Discovering events
2 Connecting at events
3 Experiencing the events
4 Sharing the experiences
5 Archiving your personal live music history
+Discovering Events
Social Tools for Live Music Discovery Forums discussion boards
blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)
IE httpwwwphantasytourcom httpthelowdownorg
Artistsrsquo Facebook Pages
Artistsrsquo MySpace Pages
Live Music Applications
Finding live music near you has never been easier
+Live Music Applications BandsInTown (2700000 Monthly Facebook Users)
Web Application Mobile App Facebook App Facebook integration Twitter broadcasting
Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar
Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick
recommends shows for you ldquoI was thererdquo
Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature
Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark
Zuckerberg Hersquos probably right but the statistics for Facebook Events not public
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
ldquoConcert-goers want to be engaged and now with social technology they expect higher levels of engagement
than everrdquo -Russell Wallach President of LiveNation Network
bull 65 of consumers share live music experiences via social networks
bull 56 upload related photos
bull 31 write reviews of their overall experience
+5 Ways Social Media has Changed Live Music
1 Discovering events
2 Connecting at events
3 Experiencing the events
4 Sharing the experiences
5 Archiving your personal live music history
+Discovering Events
Social Tools for Live Music Discovery Forums discussion boards
blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)
IE httpwwwphantasytourcom httpthelowdownorg
Artistsrsquo Facebook Pages
Artistsrsquo MySpace Pages
Live Music Applications
Finding live music near you has never been easier
+Live Music Applications BandsInTown (2700000 Monthly Facebook Users)
Web Application Mobile App Facebook App Facebook integration Twitter broadcasting
Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar
Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick
recommends shows for you ldquoI was thererdquo
Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature
Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark
Zuckerberg Hersquos probably right but the statistics for Facebook Events not public
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+5 Ways Social Media has Changed Live Music
1 Discovering events
2 Connecting at events
3 Experiencing the events
4 Sharing the experiences
5 Archiving your personal live music history
+Discovering Events
Social Tools for Live Music Discovery Forums discussion boards
blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)
IE httpwwwphantasytourcom httpthelowdownorg
Artistsrsquo Facebook Pages
Artistsrsquo MySpace Pages
Live Music Applications
Finding live music near you has never been easier
+Live Music Applications BandsInTown (2700000 Monthly Facebook Users)
Web Application Mobile App Facebook App Facebook integration Twitter broadcasting
Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar
Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick
recommends shows for you ldquoI was thererdquo
Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature
Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark
Zuckerberg Hersquos probably right but the statistics for Facebook Events not public
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Discovering Events
Social Tools for Live Music Discovery Forums discussion boards
blogs Music-lovers gather to discuss every last detail of their favorite band or artist (including tour dates tour reviews)
IE httpwwwphantasytourcom httpthelowdownorg
Artistsrsquo Facebook Pages
Artistsrsquo MySpace Pages
Live Music Applications
Finding live music near you has never been easier
+Live Music Applications BandsInTown (2700000 Monthly Facebook Users)
Web Application Mobile App Facebook App Facebook integration Twitter broadcasting
Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar
Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick
recommends shows for you ldquoI was thererdquo
Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature
Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark
Zuckerberg Hersquos probably right but the statistics for Facebook Events not public
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Live Music Applications BandsInTown (2700000 Monthly Facebook Users)
Web Application Mobile App Facebook App Facebook integration Twitter broadcasting
Favorite artist tracking Track past and future tour dates Never miss a concert again - Export upcoming concerts to your calendar
Songkick (212000 Monthly Facebook Users) Based on favorite artists current location and your iTunes library Songkick
recommends shows for you ldquoI was thererdquo
Eventful (80000 Monthly Facebook Users) Not just concerts Festivals sporting events popular nightlife events conferences Demand feature
Facebook Events ldquoFacebook is I think the most used events application on the webrdquo Mark
Zuckerberg Hersquos probably right but the statistics for Facebook Events not public
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+
BandsInTown Dashboard
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+
Songkick - ldquoI Was Thererdquo
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Experiencing the Events
Follow along with real-time set-list updates and conversations Twitter ForumsDiscussion Boards Big Live Real-time sharing between people watching online concerts-chat
capabilities Loudie Geared towards people at the actual show GPS feature checks you in
at certain venuesmdashcommentshare in real-time while at show
Live Concert Streaming iClips
$999show Real-Time chat with other viewers
Live Stream Spotify YouTube Live
For those of us that couldnrsquot make it to the showhellip
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Sharing the Experience
Social Media communities are being created around specific events to promote fan engagement drive ticket sales and establish a year round connection
Before the ShowmdashCreate ldquoBand Awarenessrdquo (or Event Awareness) Drive ticket sales
During the ShowmdashSocial Media amp Mobile integration enhances overall experience with real-time sharing
After the ShowmdashEven if you forget what happened at the event there is a digital record and community to remind you Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Sharing the Experience Before
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Sharing the Experience During
The creation of Mobile Apps for music festivals is a recent trend The Hangout Festival will likely model its mobile app after
Bonnaroorsquos 2011 App which included Interactive maps of the festival with car or campsite
tracking ScheduleLine-Up so that you donrsquot miss your favorite act Friend finder Info about the bands Ability to purchase bandsrsquo iTunes tracks PhotoVideo Uploads Facebook amp Twitter Integration
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Sharing the Experience (After)
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Archiving Your Personal Live Music History
Concerts have always been shrouded in secrecy Fans were lucky to get a few photos a live CD once in a while or if it was a truly spectacular performance a DVD (or VHS)
Now there is a digital record of most live performances either in pictures set-lists videos and reviews Connect with friends you met at the
shows Social community around events lasts
even after the show 10 years from now you will be able to re-
live the concerts you went to
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
+Summary Social Media is enhancing the overall Live Music Experience
For people at the show or people who wish they were at the show For both new and established musicians
Create ldquoBand Awarenessrdquo Promoting concerts Connecting with fans Reaching new fans Creating fan communities and discussions Selling out shows
Final Thoughts Quality of music in general and live performances will be held to a higher
standard than ever before
New ability for music discovery higher demand for live events live downloads live streaming
I believe that as more artists embrace live music and social media we will see a shift in the music industry and how these artistsrsquo make money (Since its definitely not from CD sales)
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
References-Using Social Media to sell out live music eventshttpsocialnetitwordpresscom20101025using-social-media-to-sell-out-live-music-events
-QampA Live Nation Exec on how social media and mobile tech are completely changing live musichttparticlesbusinessinsidercom2011-09-07strategy30126733_1_live-music-artist-brands
-8 ways to improve your live event with social media httpmashablecom20110420social-media-event-planning
-Social Music 5 ways to find concerts near you httpmashablecom20090212find-music-concerts
-Live concerts come to YouTube and Vevo this summer httpmashablecom20100723youtube-vevo-live-concerts
-Spotify to start streaming live concerts httptechlandtimecom20110325spotify-to-start-streaming-live-concerts
-SongKick Info httpwwwsongkickcominfotour
-Zuckerberg ldquoFacebook is I think the most used events application on the webrdquo httpthenextwebcomsocialmedia20101006zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web
-20 top social media marketing tools for musicians httpwwwignitesocialmediacomsocial-media-toolstop-social-media-marketing-tools-for-musicians
-Social Media Music Metrics httpmashablecom20110807social-music-charts22521MTV-Music-Meter
- Social Media and The Live Music Experience
- Slide 2
- 5 Ways Social Media has Changed Live Music
- Discovering Events
- Live Music Applications
- BandsInTown Dashboard
- Songkick - ldquoI Was Thererdquo
- Experiencing the Events
- Sharing the Experience
- Sharing the Experience Before
- Sharing the Experience During
- Sharing the Experience (After)
- Archiving Your Personal Live Music History
- Summary
- Slide 15
-
top related