social media at virginia tech

April 10, 2023

Social Media/Technology for Planning Program Communications and Administration Social Media/Technology for Planning Program Communications and Administration

Tom Sanchez

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Making the connection…Making the connection…

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The challenge…The challenge…Virginia TechCollege of Architecture and Urban StudiesSchool of Public and International AffairsUrban Affairs and Planning Program

Environmental Policy and PlanningPublic and Urban AffairsMaster of Urban and Regional PlanningPlanning, Governance and GlobalizationJoint DegreesCertificates

AlumniExternal (e.g., prospective students)

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Information flow…Information flow…VT

CollegeSchool

ProgramUndergrad

MastersDoctoralFaculty

StaffStudents

AlumniExternal

VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal

5

Information flow…Information flow…VT

CollegeSchool

ProgramUndergrad

MastersDoctoralFaculty

StaffStudents

AlumniExternal

VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal

6

Information flow…Information flow…VT

CollegeSchool

ProgramUndergrad

MastersDoctoralFaculty

StaffStudents

AlumniExternal

VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal

7

Information flow…Information flow…VT

CollegeSchool

ProgramUndergrad

MastersDoctoralFaculty

StaffStudents

AlumniExternal

VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal

BlacksburgAlexandria

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Information flow…Information flow…VT

CollegeSchool

ProgramUndergrad

MastersDoctoralFaculty

StaffStudents

AlumniExternal

VTCollegeSchoolProgramUndergradMastersDoctoralFacultyStaffStudentsAlumniExternal

BlacksburgAlexandria

9

Ideal solution…Ideal solution…

Wh

o N

eed

s to

Kn

ow

? W

ho

Nee

ds

to K

no

w?

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AnalyticsAnalytics2/9/2011 3/1/2011 4/1/2011 5/1/2011

Blog FeedSubscribers 26 28 28 42

up 8% no change up 50%Reach 64 24 0 10

down 63% down 100%

BlogPageviews in last month 669 736 1299 2942

up 15% up 77% up 126%

All pageviews over time 2,228 2,764 3,661 7,060

TwitterFollowers 76 86 100 103

up 13% up 16% up 3%Lists following us 11 11 11 11

FacebookGroup members 38 51 52 52

up 34% up 2% no changeLinkedInGroup members 38 45 47 53

up 18% up 4% up 11%

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AnalyticsAnalytics

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AnalyticsAnalytics

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UAP “third place”…UAP “third place”…

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Other…Other…

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Other…Other…

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The goal…The goal…