social media audit - premier soccer league teams
Post on 31-May-2015
1.790 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Media Audit - Premier Soccer League Teams
Introduction
• This is a Social Media Audit of the 16 Official Premier Soccer League Teams in South Africa.
• The time frame of the audit was from 11th October – 11th
November 2013.
• The Social Media channels analyzed for the audit are Facebook & Twitter.
• The criteria used to assess the performance of PSL teams on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of PSL teams on Twitter: Engagement, Fan Growth and Cumulative reach.
Glossary• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people who mentioned any of the
PSL teams anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the
@name of the team.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original tweet composer.
Ajax Cape TownPage Insights
qqqqqq
Fans: 5 302
People Talking About This: 2 151
qqqq
g
Most Popular Day: 3th Nov 2013
Most Popular City: Cape Town
Most Popular Age Group: 18 - 24
Ajax Cape Town has 40,5%engaged Facebook Fans
q74% w24%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 12 400 people
Time Frame: 11 Oct – 11 November
Ajax Cape TownTwitter Insights
qqqqqq
Followers: 19 355
Mentions: 2 594
t
Most Popular Day: 5th Nov 2013
Most Popular City: Cape Town
Location of Tweets
j30% o70%
Device Used For Tweets
Cumulative Reach: 11 Million
1317832
445Original
Retweets
Replies
Web Mobile
1293477
75 50 48
WesternCape
Gauteng Free state Limpopo KZN
Tweets
Provinces
Amazulu F.CPage Insights
qqqq
Fans: 2525
People Talking About This: 199
q
g
Most Popular Day: 15th Sep 2013
Most Popular City: Durban
Most Popular Age Group: 18-24
Amazulu has 7,8% engaged Facebook Fans
q82% w18%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions 5 600 people
Time Frame: 11 Oct – 11 November
Amazulu F.CTwitter Insights
qqqqqq
Followers: 9 812
Mentions: 1 222
t
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j23% o77%
Device Used For Tweets
Cumulative Reach: 3.7 Million
569
441
212Original
Retweets
Replies
Web Mobile
422 297
57 4717
Gauteng KZN WesternCape
Limpopo Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Bidvest Wits Page Insights
qqqqq
Fans: 3 062
People Talking About This: 178
q
g
Most Popular Day: 4th August 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Bidvest Wits has 5,8% engaged Facebook Fans
q60% w36%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 22 000 people
Time Frame: 11 Oct – 11 November
Bidvest WitsTwitter Insights
qqqqqqqq
Followers: 11 782
Mentions: 826
t
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Location of Tweets
j33% o67%
Device Used For Tweets
Cumulative Reach: 3.9 Million
450249
127Original
Retweets
Replies
Web Mobile
440
52 4123 21
Gauteng Limpopo WesternCape
Free State KZN
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Bloemfontein CelticPage Insights
qqq
Fans: 3 523
People Talking About This: 188
q
g
Most Popular Day: 18th Nov 2012
Most Popular City: Bloemfontein
Most Popular Age Group: 18-34
Bloemfontein Celtic has 5,3%engaged Facebook Fans
q73% w26%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 9 800 people
Time Frame: 11 Oct – 11 November
Bloemfontein CelticsTwitter Insights
qqqqqqqq
Followers: 9 009
Mentions: 1018
t
Most Popular Day: 3rd Nov 2013
Most Popular City: Gauteng
Location of Tweets
j19% o81%
Device Used For Tweets
Cumulative Reach: 3.2 Million
540334
144Original
Retweets
Replies
Web Mobile
272 268
49 45 43
Gauteng Free State Limpopo KZN WesternCape
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Free State Stars Page Insights
qqqqqqq
Fans: 6 970
People Talking About This: 207
q
g
Most Popular Day: 6th October 2013
Most Popular City: Johannesburg
Most Popular Age Group: 25 - 34
Free State Stars has 2,9%engaged Facebook Fans
q65% w24%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions: 6 400 people
Time Frame: 11 Oct – 11 November
Free State StarsTwitter Insights
qqqqqqqq
Followers: 7 412
Mentions: 786
t
Most Popular Day: 20th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j26% o74%
Device Used For Tweets
Cumulative Reach: 3.8 Million
494163
129Original
Retweets
Replies
Web Mobile
348
67 48 40 36
Gauteng Limpopo WesternCape
KZN Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Golden Arrows Page Insights
qqq
Fans: 525
People Talking About This: 48
q
g
Most Popular Day: 3rd March 2013
Most Popular City: Kwa-Zulu-Natal
Most Popular Age Group: 18 - 24
Golden Arrows has 9,1% engaged Facebook Fans
q73% w26%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 3 800 people
Time Frame: 11 Oct – 11 November
Golden ArrowsTwitter Insights
qqqqqq
Followers: 4 248
Mentions: 848
t
Most Popular Day: 23rd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j23% o77%
Device Used For Tweets
Cumulative Reach: 3.8 Million
404
321
123Original
Retweets
Replies
Web Mobile
32493
29 27 22
Gauteng KZN WesternCape
Limpop Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Kaizer ChiefsPage Insights
qqqqqqqqqqqqqqqqq
Fans: 766 050
People Talking About This: 50 880
qqqq
g
Most Popular Day: 12th May 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Kaizer Chiefs has 6,6%engaged Facebook Fans
q64% w32%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 620 000 people
Time Frame: 11 Oct – 11 November
Kaizer ChiefsTwitter Insights
qqqqqqqqqqqqqqqq
Followers: 178 260
Mentions: 44 129
t
Most Popular Day: 26th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j14% o86%
Device Used For Tweets
Cumulative Reach: 120 Million
20780
12800
10549Original
Retweets
Replies
Web Mobile
236283315 2477 1292 1186
Gauteng KZN WesternCape
Limpopo Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Mamelodi SundownsPage Insights
qqqqqqqqqqq
Fans: 80 709
People Talking About This: 11 343
qqqqqq
g
Most Popular Day: 20th Oct 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Mamelodi Sundowns has 14%engaged Facebook Fans
q76% w24%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 178 000 people
Time Frame: 11 Oct – 11 November
Mamelodi SundownsTwitter Insights
qqqqqqqqqq
Followers: 26 116
Mentions: 5878
t
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j12% o88%
Device Used For Tweets
Cumulative Reach: 8,6 Million
2312
2175
1391Original
Retweets
Replies
Web Mobile
2325412 235 218 140
Gauteng KZN WesternCape
Limpopo Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Maritzburg United Page Insights
qqq
Fans: 987
People Talking About This: 53
q
g
Most Popular Day: 27th Sep 2013
Most Popular City: Pietermaritzburg
Most Popular Age Group: 18 - 24
Maritzburg United has 5,3%engaged Facebook Fans
q76% w24%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions: 3 400 people
Time Frame: 11 Oct – 11 November
Maritzburg UnitedTwitter Insights
qqqqqqqqqq
Followers: 7 592
Mentions: 973
t
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j17% o73%
Device Used For Tweets
Cumulative Reach: 3,6 Million
428
412
133Original
Retweets
Replies
Web Mobile
253 250
49 41 41
Gauteng KZN Limpopo Free State WesternCape
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Moroka SwallowsPage Insights
qqqqqqq
Fans: 3 632
People Talking About This: 140
q
g
Most Popular Day: 16th Sep 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 34
Moroka Swallows has 3,8%engaged Facebook Fans
q82% w17%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 11 600 people
Time Frame: 11 Oct – 11 November
Moroka SwallowsTwitter Insights
qqqqqqqqqq
Followers: 10 770
Mentions: 1 180
t
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j23% o77%
Device Used For Tweets
Cumulative Reach: 4,5 Million
532
395
253Original
Retweets
Replies
Web Mobile
465
60 54 54 41
Gauteng Limpopo KZN WesternCape
Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Mpumalanga Black Aces Page Insights
qqqqqqqqq
Fans: 16 747
People Talking About This: 2332
qqqq
g
Most Popular Day: 22nd Sep 2013
Most Popular City: Accra, Ghana
Most Popular Age Group: 18 - 24
Mpumalanga Black Aces has 13,9% engaged Facebook Fans
q83% w15%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 3 600 people
Time Frame: 11 Oct – 11 November
Mpumalanga Black AcesTwitter Insights
qqqq
Followers: 3822
Mentions: 786
t
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j19% o81%
Device Used For Tweets
Cumulative Reach: 1,5 Million
335
310
141Original
Retweets
Replies
Web Mobile
288
64 45 3822
Gauteng MP WesternCape
Limpopo KZN
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Orlando PiratesPage Insights
qqqqqqqqqqqqq
Fans: 359 528
People Talking About This: 34 410
qqqqqq
g
Most Popular Day: 22nd Sep 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Facebook Mentions: 400 000 people
Orlando Pirates has 9,5%engaged Facebook Fans
q70% w30%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Time Frame: 11 Oct – 11 November
Orlando PiratesTwitter Insights
qqqqqqqqqqqqqqq
Followers: 110 945
Mentions: 74 886
t
Most Popular Day: 22nd Oct 2013
Most Popular City: Gauteng
Location of Tweets
j12% o88%
Device Used For Tweets
Cumulative Reach: 139 Million
29919
33732
11235Original
Retweets
Replies
Web Mobile
291215174 3703 2353 1849
Gauteng KZN WesternCape
Free State Limpopo
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Platinum Stars Page Insights
qqqqqq
Fans: 3 678
People Talking About This: 610
g
Most Popular Day: 22nd Sep 2013
Most Popular City: Rustenburg
Most Popular Age Group: 18 - 24
Platinum Stars has 16,5%engaged Facebook Fans
q76% w22%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions: 5 000 people
Time Frame: 11 Oct – 11 November
Platinum StarsTwitter Insights
qqqqqqq
Followers: 8 835
Mentions: 2 068
t
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j21% o79%
Device Used For Tweets
Cumulative Reach: 5.9 Million
971711
386Original
Retweets
Replies
Web Mobile
780152 125 111 84
Gauteng NorthWest
Limpopo KZN Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Polokwane CityPage Insights
qqq
Fans: 1391
People Talking About This: 37
q
g
Most Popular Day: 1st May 2013
Most Popular City: Polokwane
Most Popular Age Group: 18-24
Polokwane City has 2% engaged Facebook Fans
q68% w35%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions: 44 000 people
Time Frame: 11 Oct – 11 November
Polokwane CityTwitter Insights
q
Followers: 1 958
Mentions: 1 109
t
Most Popular Day: 26th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j17% o83%
Device Used For Tweets
Cumulative Reach: 2.4 Million
592293
224Original
Retweets
Replies
Web Mobile
328 24164 44
9
Gauteng Limpopo WesternCape
KZN Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
Supersport UnitedPage Insights
qqqqqq
Fans: 3 462
People Talking About This: 463
g
Most Popular Day: 20th Oct 2013
Most Popular City: Johannesburg
Most Popular Age Group: 18 - 24
Supersport United has 13,3%engaged Facebook Fans
q80% w19%
Facebook Mentions By Gender
Engaged Fans
Passive fans
Facebook Mentions: 30 000 people
Time Frame: 11 Oct – 11 November
Supersport UnitedTwitter Insights
qqqqqqqqqq
Followers: 15 142
Mentions: 3 437
t
Most Popular Day: 19th Oct 2013
Most Popular City: Gauteng
Location of Tweets
j20% o80%
Device Used For Tweets
Cumulative Reach: 13.4 Million
1412
1340
685Original
Retweets
Replies
Web Mobile
1532
169 157 146 109
Gauteng KZN WesternCape
Limpopo Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
University of PretoriaPage Insights
qqq
Fans: 1 401
People Talking About This: 29
q
g
Most Popular Day: 5th Aug 2013
Most Popular City: Pretoria
Most Popular Age Group: 18-24
AmaTuks has 2% engaged Facebook Fans
q76% w23%
Facebook Mentions by Gender
Engaged Fans
Passive fans
Facebook Mentions: 2 600 people
Time Frame: 11 Oct – 11 November
University Of PretoriaTwitter Insights
qqqqqqq
Followers: 8 805
Mentions: 713
t
Most Popular Day: 9th Nov 2013
Most Popular City: Gauteng
Location of Tweets
j28% o72%
Device Used For Tweets
Cumulative Reach: 3.3 Million
357276
80Original
Retweets
Replies
Web Mobile
378
36 29 2916
Gauteng KZN WesternCape
Limpopo Free State
Tweets
Provinces
Time Frame: 11 Oct – 11 November
PSL Teamsf Fans Benchmark
766050
359528
80709
16747
6970 5302 3678 3632 3532 3462 3062 2527 1401 1391 987 525
Fans
PSL Teams
Facebook Fans Of PSL Teams
g
Time Frame: 11 Oct – 11 November
PSL Teamsf Engagement Rate
41%
17%14% 14% 13&
10% 9% 8% 7% 6% 5% 5% 4% 3% 2% 2%
Engagem
ent
rate
PSL Teams
Engagement rate Of PSL Teams
g
Time Frame: 11 Oct – 11 November
PSL Teamst Followers Benchmark
178260
110945
2611619335 15142 11782
10770 9812 9009 8835 8805 75927412 4248 3822 1958
Follo
wers
Teams
Twitter Followers Of PSL Teams
u
Time Frame: 11 Oct – 11 November
PSL Teamst Mentions
74886
44129
5878 3437 2594 20681222 1180 1109 1018 973 848 826 786 786 713
Mentions
PSL Teams
PSL Teams Twitter mentions per team
u
Time Frame: 11 Oct – 11 November
PSL Teamsf Insights
g
Time Frame: 11 Oct – 11 November
• Kaizer Chiefs is the team with the most Facebook Fans.
• Golden Arrows is the team with the least Facebook Fans.
• Ajax Cape Town is the team has the most engaging Facebook page.
• PSL Teams have an average of 9% engagement rate.
• The most popular age demographic amongst the PSL Teams is
between 18 – 24 on Facebook.
• Bidvest Wits is the team that has more women mentioning them on
Facebook than the other teams.
PSL Teamst Insights
u
Time Frame: 11 Oct – 11 November
• Kaizer Chiefs is the team with the most Followers.
• Polokwane City is the team with the least Twitter Followers.
• Orlando Pirates is the team has the most mentions on Twitter.
• University of Pretoria is the team that has the least mentions
on Twitter.
• Orlando Pirates is the team that has the highest reach on
Twitter.
• Polokwane City is the team that had lowest reach on Twitter.
Recommendations
For strategic insights and recommendations, see the detailed report here:
http://info.zasocialmedia.com/social-media-audit-premier-soccer-league-teams
Tel: (011) 321 0201
www.zasocialmedia.com
audit@zasocialmedia.com
Compiled by:
Sandile Mayambala – Social Media Analyst
ZASocial Media
@sanzasurf
Tela Litana – Content Strategist & Social Media Manager
ZASocial Media
@tela_telz
top related