social media - bomex 2014

#BOMed14

The

social mediaplayground

Cultivating community in commercial REAL estate

Kyra winf ieldHuntingdon capital corp.

@kyrawinfield

Kerri MacKayplayground ninja master.*

@_ _kerri

September 11, 2014Winnipeg convention centre

CELL PHONESENCOURAGED

(ON SILENT, PLEASE .)

#BOMed14 @kyrawinfield | @_ _kerri

In 160 characters:

KyraWinf ield

Commercial real estate leasing - office, retail, industrial. CRE news

curator. Background in marketing. Social media nerd since 1997. Owned

by a rescue terrier.

#BOMed14 @kyrawinfield | @_ _kerri

#BOMed14 @kyrawinfield | @_ _kerri

In 140 characters:

Kerrimackay

Seeing life differently. Bachelor of Physical

and Health Education grad ‘14. stanford #MedX ePatient

’12/’14. Presenter, social media, #BOMEX ‘14.

road map :Getting toThe playground

Exploring the playground• Run, jump, climb: social networks• [play]ground rules• learning the landscape

Literacy: beyond reading• Not just for kids• Applying social media to cre

Cultivating community• Red light. . . green light• Owning your playground

#BOMed14 @kyrawinfield | @_ _kerri

Your thoughts:What issocial

Media?#BOMed14 @kyrawinfield | @_ _kerri

#hashtagwhat?

#BOMed14#tbt#catsofinstagram

#NHL

#ff

#CRE#exploreMB #YWG

#REI

T

#winnipeg#gojetsgo

#medx

#BOMed14 @kyrawinfield | @_ _kerri

#hashtagwhat?

#tbtThrowbackThursdayContender?

#BOMed14 @kyrawinfield | @_ _kerri

To igniteconversation

#hashtagwhat?

Linkingideas

#BOMed14 @kyrawinfield | @_ _kerri

To createcommunity

#hashtagwhat?

Linkingideas

#BOMed14 @kyrawinfield | @_ _kerri

#hashtagwhat?

#medx: 50,000 tweetsOver Four days

#BOMed14 @kyrawinfield | @_ _kerri

• Market property for lease• Advertise services• Share a press release• Promote an article

ApplyingSocialMedi

a

ExploringThe playground

#BOMed14 @kyrawinfield | @_ _kerri

ApplyingSocialMedi

a

ExploringThe playground

#BOMed14 @kyrawinfield | @_ _kerri

communication

#BOMed14 @kyrawinfield | @_ _kerri

community

#BOMed14 @kyrawinfield | @_ _kerri

community

#BOMed14 @kyrawinfield | @_ _kerri

communityIs social .

#BOMed14 @kyrawinfield | @_ _kerri

communityIs cultivated.

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground

This isWork.

This Buildsrelationships

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground [play]ground rules

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground [play]ground rules

content Publishedcontent forever

idea

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground [play]ground rules

content Publishedcontent FOREVER

idea

#BOMed14 @kyrawinfield | @_ _kerri

Reallife

EffectiveSocialnetworking

Image so

urce

: Bank o

f Am

erica#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground

RunJumpclimb

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground

RunJumpclimb

twitterfacebookLinkedin

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground

RunJumpclimb

twitterfacebookLinkedin

#BOMed14 @kyrawinfield | @_ _kerri

ExploringThe playground

RunJumpclimb

twitterfacebookLinkedin

#BOMed14 @kyrawinfield | @_ _kerri

Literacy:Beyond reading

Not justFor kids

Competence or knowledgein a specified area

know Your goalsYour audienceYour purposeknowAdapt

#BOMed14 @kyrawinfield | @_ _kerri

Literacy:Beyond reading

Not justFor kids

Competence or knowledgein a specified area

Your purposeknowAdapt

#BOMed14 @kyrawinfield | @_ _kerri

• Canvas for information• Conduct a survey• Share a promo• Grow your network

ApplyingSocialMedia

To commercial real estate

#BOMed14 @kyrawinfield | @_ _kerri

ApplyingSocialMedia

To commercial real estate

#BOMed14 @kyrawinfield | @_ _kerri

Reallife

EffectiveSocialnetworking

#BOMed14 @kyrawinfield | @_ _kerri

Reallife

EffectiveSocialnetworking

5minutes

9%

15minutes

11%

30minutes

12%60 minutes

10%same day

25%

Withina few days33%

5minutes

9%

15minutes

11%

30minutes

12%60 minutes

10%same day

25%

Withina few days33%

Source: Webster (n.d.). Slide 1: most who use Social media for customer service expect a very Quick response. Retrieved from the social habit on august 20, 2014.

4 minutes

1 minute

Reallife

EffectiveSocialnetworking

Quality of interactionmatters

Reallife

EffectiveSocialnetworking

SocialMedia isinstant

cultivatingcommunity

Red lightGreen light

#BOMed14 @kyrawinfield | @_ _kerri

#BOMed14 @kyrawinfield | @_ _kerri

SocialMedia isdynamic

cultivatingcommunity

Red lightGreen light

#BOMed14 @kyrawinfield | @_ _kerri

SocialMedia isparticipatory

cultivatingcommunity

Red lightGreen light

SocialMedia isengaging

cultivatingcommunity

Red lightGreen light

#BOMed14 @kyrawinfield | @_ _kerri

SMART

pecificeasureablechievableelevantimely

CultivatingCommunit

y

Red lightGreen light

#BOMed14 @kyrawinfield | @_ _kerri

Represent your brandDesign mattersHire or delegateKeep it polishedHave fun

CultivatingCommunit

y

Red lightGreen light

#BOMed14 @kyrawinfield | @_ _kerri

Real lif

e:

Eff

ect

ive s

oci

al

netw

ork

ing

#BOMed14 @kyrawinfield | @_ _kerri

#BOMed14 @kyrawinfield | @_ _kerri

Real life:Effective socialnetworking

Kyra winf ield

Kerri MacKay

Huntingdon capital corp.Leasing manager@kyrawinf ield

@_ _kerri

social mediaplayground

CultivatingcommunityIn commercialreal estate

TH

E

Bachelor of physical and health educationStanford medicine-x epatient 2012/2014

#BOMED14@kyrawinfield | @_ _kerri

Kyra winf ield

Kerri MacKay

Huntingdon capital corp.Leasing manager@kyrawinf ield

@_ _kerri

social mediaplayground

CultivatingcommunityIn commercialreal estate

TH

E

Bachelor of physical and health educationStanford medicine-x epatient 2012/2014