social media bootcamp-paul staten, reputation builders presentation

The 5 W’s of Social Media ContentPRESENTED BY PAUL STATEN

First…

Who… Targeting Strategies

Facebook• Insights – Know your audience

Who… Targeting Strategies

Facebook has abilities to target that no other social media has.

Pest Control company – Summer sales – Returned Missionary

This was the target: This ad targets 74,000 people:Who live in the United StatesWho live in Idaho or Utahexactly between the ages of 20 and 26 inclusiveWho are maleWho like, thomas s monson, #David A. Bednar, salt lake city ut, LDS Church, book mormon another testament jesus christ, #L. Tom Perry, #BYU Cougars, #Latter Day Saint movement, #Joseph B. Wirthlin, #Gordon B. Hinckley, #Utah Valley University, #Thomas S. Monson, utah football, #Ezra Taft Benson, church jesus christ latterday saints, university utah athletics, #Mormons, lds temples, #Dieter F. Uchtdorf, #Brigham Young University, #Southern Utah University, #Mission president, #Boyd K. Packer, #David O. McKay, #BYU Cougars football, #Joseph Smith, #Snow College, mormon messages, #Howard W. Hunter, #Utah Utes

Who… Targeting Strategies

Pinterest Twitter

*From Modea Agency Infographic Pin Feb 25, 2012**Pew Report August 5, 2013 pewinternet.org

What to Post?

Post things that are engaging!• Tug at heart strings• Current events• Videos• Pictures• Contest• Questions

If your posts get interaction you will be seen more!

What to Post? Pictures & Videos!

What to Post?

What to Post?

Watch Trends

When to Post - Facebook

When to Post - Twitter

Where to Post

#hashtag101 #whatsahashtagOrganize Social Posts

Why Post Anything At All?

BrandingSocial engagement

FeedbackAnnouncements

SEO

More Market ShareMore Traffic

More Customers

Social Media is Worth It!

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