social media brings history to life!

Social Media Makes History Come

Alive!

Kerry Rego Consulting

Benefits & Concerns

Benefits• Building relationships• Tap potential historical

sources• Increased communication• Increased inbound traffic• Decreased marketing

costs• Better search engine

rankings• Data on members/users

Concerns• Copyright • Discourages visitation• Lack of resources• Myth building• Disconnection of info

from sources

Purpose

Establish Your Goals

Engage Members

Connect With Community

Learn More Deeply

Choosing a Platform

Where Everyone Is On the Social Web

Facebook1.65b MAU#2 website

Twitter310m MAU

500m tweets/day

Instagram400m MAU

80m photos/day

Flickr112m users

10b shared over lifetime

Pinterest100m MAU

#2 social traffic driver

LinkedIn433m users #2 most trusted

Other Tools to Know About

Family.meWeRelate.org

Genealogywise.comMyHeritage.com

Geni.comFamilyLink.com

eFamily.com

Best Practices

• Think like the viewer• Use multimedia• Talk like a person not a

textbook• Observe how others do it• Learn the culture on each

channel• Get trained!• Use calls-to-action• Follow the leaders• Share others’ content (cite

source)• Use #hashtags

Each room of your social house has

a different feel and theme.

Social is NOTthe end result. Social is the

slippery slide to your profit centersor value

Great Examples

Thank You for Having Me!

707-520-4572kerry@kerryregoconsulting.com

Social Media Trainer

Author & Speaker