social media campaign love has no labels

Post on 02-Aug-2015

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Catriona Ayre

JustGiving

What can we learn?

Storytelling creates emotional connections

A positive message moves people to take action

User generated content gives people a voice

1. Storytelling creates

emotional connections

2. A positive message

moves people to take action

3. User generated

content gives people a voice

“Before anything else, we’re all human. It’s time to embrace diversity and help

end bias. Spread the word. #LoveHasNoLabels”

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