social media & canadian government usage examples

…

Who am I?(in 17.6 seconds…)

My name is

Mike Kujawski

I’m Polish and Canadian…

Born in France…

Outdoorsman

World Traveler

B.Com Graduate

Concert Addict

Freestyle Skier

Part Extrovert

Part Introvert

Optimist

Getting married Sep 2009

So what’s my niche?

Everything to do with Digital Marketing and the Web 2.0

revolution vis-à-vis the Public and Non-Profit Sectors

Today’s Topic: An update on the use of Social Media by Canadian government organizationsAnd how you can speed up the process…

“Social media are primarily Internet-based tools for sharing and discussing

information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures,

videos and audio.

-Wikipedia, 2008

Web 2.0 is the business revolution in the

computer industry caused by the move to the

Internet as a platform, and an

attempt to understand the rules for success on that new platform."

- Tim O’Reilly

Average Canadian spends

17 hoursonline each week

(Not including email)

Used by

336,635,443people each day

(Over 100 Million videos; 65,000 will be added today)

Over

4,000,0000articles

Over

200,000,000 blogs worldwide

(1.6 Million posts per day; Over 18 posts each second)

Government issues are actually hot topics!

70%of online

Canadians use Social Networks

(Online Canadian population is 23 Million)

“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”

-IAB, April 2008

Over 70% of

Canadian youth own a cell

phone with internet access

73% of active online

users have read a blog

40% subscribe to an

RSS feed

55% have uploaded

photos

Over 200 million people

play online video games each week…

This number is growing at a rate of 17% each year – Google, 2008

…the majority of them are

women 33+

Source: Entertainment Software Association

Over

14 million residents in Second Life

(20 million in-world monetary transactions each month)

The 5 nations CIO council is..

…but their priority is internal

Official Government Blogs

Departmental RSS Feeds

Government YouTube Presence

Government on LinkedIn

Representation from every

department!

Government in SecondLife

Government Podcasts

External Government Wikis

Government on Facebook

Unofficial Blogs

Unofficial GroupsOver 500 unofficial

GOC groups

Unofficial Twittering

Unofficial Mashups

Unofficial Gatherings

PROBLEM 1:

AWARENESS

PROBLEM 2:

THE OLD GUARD

PROBLEM 3:

RED TAPE

PROBLEM 4:

BUREAUCRACY

PROBLEM 5:

SECURITY

PROBLEM 6:

GAG ORDERS

My Our Government 2.0 Wikihttp://government20bestpractices.pbwiki.com

This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs

Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s)Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT AnalysisStep 4: Determine Your Online CompetitionStep 5: Align Your Objectives with the Department’s ObjectivesStep 6: Understand Your Target AudienceStep 7: Choose Relevant Social Media ToolsStep 8: Engage The Influencers SeparatelyStep 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement

“Welcome to our department. It is our

mission to serve you in the quickest manner

possible.”

Watch this video here: http://tinyurl.com/6mjeb9

•Print Measurement Bureau (Statistics)•Interactive Advertising Bureau (Statistics)•Technorati.com (Statistics)•InternetWorldStats.com (Statistics)•Alexa.com (Statistics)•Statistics Canada (Statistics)•ComScore.com (Statistics)•iStockPhoto.com (All non-personal photos and images)•Brian Solis (Social media tools diagram)•Mitch Joel (Concept of ending with a Google slide)•Marta Z. Kagan (Simplicity of presenting stats)•Garr Reynolds (Presentation style)•Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)