social media contest: rules & regulations

The Rules AND REGULATIONS

1.Understanding Facebook Guidelines

2.Other SM platform rules…

3.EVERYBODY LOVES EXAMPLES

”“Bottom line, Facebook doesn’t

want any explicit involvement in ANY of your contests. It’s all about liability, and the Facebook promo guidelines are designed to distance the social network from whatever companies and bloggers do with their contests.- @SusanGetgood

Release Facebook’s

Liability.

Register on “Apps on Facebook.com” May CONDITION

Registration

Liking a Page Checking

In

Connect to App

Notify Winners Through Facebook

NO FACEBOOK FEATURES

FOR REGISTRATION OR

VOTING

Ad’s may not imply partnership to Facebook when

leading to page

•Don’t upload anything that isn’t yours.

•Don’t Forget the children.

•Don’t be creepy.

•Don’t use Flickr to sell.

Nothing

MY CONNECTIONS ARE OVER 9000!!!

30 – 90 seconds video

No profanity

Posted on Youtube and shared on Facebook

Highest # of Likes wins

Video should be less than 2 minutes

Posted on Youtube

Judging based on views, content, creativity, spreadability.

Grand Prize: Money Grand Prize: All-expense paid trip to ULI conference in LA + Membership

VIOLATES FACEBOOK POLICY

So What’s Important

So What’s Important

• Make sure you follow platform guidelines.

• Ensure your rules & regulations are binding and all encompassing.

• Pay SPECIAL attention on how you will determine the winnerAvoid single-criteria contests:

• “Highest Likes Wins” -> Crappy content could win.

• “Judges Determine” -> Less engaging, could appear biased.

Thanks for Listening!

@varuns_sharma