social media - deluxe small business heroes tour

Social Media Marketing

follow hashtag #deluxehero

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What's different about social "Word of Mouth?"

What are people saying about you, your competition and your industry?

Why should you engage with your community using Twitter, Facebook, review sites and geolocation applications?

What's the ROI?

What if you only have 15 minutes a day to invest in social media?

Why is social media important?

Agenda

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The average value of a Facebook fan is $136

Over 200,000,000 blogs

>1.5 million pieces of content are shared on Facebook…Daily.

1 in 8 couples married in the U.S. met via social media last year

The marketplace

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64% use social media

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And it’s still growing

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Happy customers tell five friends, unhappy ones tell ten times that.

With social networking, that number jumps exponentially.

Word of mouth

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The concept has changed

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WOM has weight

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Customers

Prospects

Employees

Key stakeholders

Industry experts

Listen first

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Who has the time?

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Social Mention

Twitter Search

TweetDeck

Hashtags

RSS feeds

Google Alerts

Google Reader

– For further information on developing a listening dashboard, please leave us your email address

Get the best for free

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What do you want to get out of it?

What does success look like to you?

Do you have the tools in place?

Have you “claimed your business”?

Does social fit in your marketing plan?

Before you say a word

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Did you go into business for a reason?

Your expertise is not common knowledge.

You don’t have to be a celebrity to be relevant on the web.

You are:– A source of valuable information– Trusted– Friendly, effective, and (possibly)

entertaining

You have the power

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Objectives– Be SMART

Audience– Stay on target

Actions– Find & Follow. Listen & Learn

Integrate– Where’s your home?

Getting the work done– Who is “the voice”?

Design a strategy

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What is your original, measurable objective?

What metrics will you use to track your objectives?

How often will you track?

Do you have the systems set up to track efficiently?

What questions will you ask?

Do you go past ROI?

Do you measure up?

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Prove your legitimacy

Let consumers know to whom they are talking

Empower your social media representative

Integration is the key

Converse, don’t shout

Facebook is NOT a strategy

Get started

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Be transparent

Be appropriate

Be diplomatic

Be mindful

Be helpful

Be smart

Be funny

Be real

The “Be’s”

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Check Twitter for “mentions”, DM’s and your searches

Read your Google Alert digests

Monitor your dashboard

Respond to tweets, wall posts and blogs/comments

Answer LinkedIn and PartnerUp questions

Check your analytics

Social media in 15 minutes

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The cycle

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Someone’s watching, for bad …

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Photos of campus events– Students holding coupon signs– Domino’s branded– Students would download the

unprotected photos of themselves and then share them on Facebook.

– www.nudominos.com – Tag the pizza box with DeLeon’s

individual Facebook ID

Creative customer service– http://www.viddler.com/explore/dpzra

mon/videos/19/46.8

Or for good!