social media do's & don'ts

dos and don’ts of social media

presented by

Wednesday, January 25, 2012

New Conversational Domain

In the era of the prosumer, the consumer not only listens, but also willing and able to speak

ProsumerFrom Wikipedia, the free encyclopedia

Prosumer is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade. But the "professional consumer" type of prosumer has attempted to educate self on all the purchasing choices, costs and so forth.The term has also taken on multiple meanings in business and economics: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. These differing meanings often describe the same people; consumers unusually interested in the products. It can also be used to differentiate the traditional passive consumer with an active consumer role more involved in the process, such as activity in the design or customization of the end product.

2 way conversation

ATTRACT

ENGAGE

LISTEN

CONVERT

ENGAGE

LISTEN

CONVERT

ATTRACT

ENGAGE

LISTEN

CONVERT

do inbound marketing

do inbound marketingInbound marketing is a marketing strategy that focuses on getting found by customers.

This sense is related to relationship marketing and the idea of permission marketing. It is recommended that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)

Outbound Marketing vs Inbound Marketing

Interruptive

•Telemarketing

•Trade Shows

•Direct mail

•Email Blasts

•Print ads

•TV/radio ads

Interruptive

•Telemarketing

•Trade Shows

•Direct mail

•Email Blasts

•Print ads

•TV/radio ads

Interruptive Permissive

•Telemarketing

•Trade Shows

•Direct mail

•Email Blasts

•Print ads

•TV/radio ads

•SEO / SEM

•Blogging

•Social media

•RSS

•Free tools/trials

•Viral Videos

Interruptive Permissive

Inbound marketing - Hubspot

• 24% of adults have posted comments or reviews online about the things they buy

• 9 out of 10 Internet users visited a social network site each month in 2011

• 1 out of 8 minutes online is spent on Facebook

• Twitter’s active user generates 90 Million tweets per day

• More than half of all Internet users read blogs at least monthly

• US Internet users spend 3x times more minutes on blogs & social networks than on email

• 40% of Facebook’s user base is age 35+

• 40% of US smartphone owners compare prices on their mobile device while in-store shopping

• 91% of email users have unsubscribed from a company email they previously opted-in to

Helpful is the New Viral

Repurpose Content

10 - 4 - 1

10 links to third party articles

10 - 4 - 1

4 Company Blog Posts

10 - 4 - 1

4 Company Blog Posts

1 Landing Page

Creating Lasting Engagement

Socialize your site

Use Call to Action buttons

Influencers

Employees Recommend

Influencers Recommend

Analytics

How to monitor Your Social Media Daily in 10 minutes

•Use an RSS Feed

•Use Google Alerts

•Use an RSS Feed

•Use Topsy

•Use an RSS Feed

•Use Topsy

•Twitter Search

•Use an RSS Feed

•Use Topsy

•Twitter Search

•LinkedIn Answers

•Use an RSS Feed

•Use Topsy

•Twitter Search

•LinkedIn Answers

•Facebook Answers

From The Top Down

Hire A Community Manager

Community Manager

Do’s Dont’s

Community Manager

Do’s

•Active in Social Media

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +

Dont’s

Community Manager

Do’s

•Active in Social Media•Experience in Copy writing•Experience in Graphic design•Organizational skills•Self motivated•Experience in CMS’s•Experience in marketing +•Is a Strategic thinker/planner

Dont’s

Community Manager

Do’s

•Allow CM to use personal info to sign Company up in FB, Twitter etc.

Dont’s

Community Manager

Do’s

•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert

Dont’s

Community Manager

Do’s

•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role

Dont’s

Community Manager

Do’s

•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role•Set up accounts for SM until there is a Action Plan

Dont’s

Community Manager

Do’s

•Allow CM to use personal info to sign Company up in FB, Twitter etc. •Search for Guru or Expert•Define the Role•Set up accounts for SM until there is a Action Plan•Put your in house Marketers in charge of Community Management job they need to focus on marketing

Dont’s

Where to get Resources?

Where to get Resources?http://www.linkedin.com/http://www.booshaka.com/http://www.tweetdeck.com/http://hootsuite.com/http://www.hubspot.com/http://www.sitetrail.com/http://www.cyfe.com/http://involver.com/https://www.postling.com/http://www.socialmention.com/

social media do's & don'ts

marketinginbound marketing

marketing strategy

relationship marketing

idea of permission marketing

social network site

monthly us internet

blogs social networks

outbound marketingwhere

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