social media for business...2019/09/02  · social media for business kristin kane ford kane...

Social Media for BusinessKristin Kane Ford

Kane Partners Social Media

KRISTIN KANE FORDsocial media strategist + trainer

BUILD A STRATEGYbusiness

social media

GOALS

KEY PERFORMANCE INDICATORS / SMART GOALS

➔ Decrease Response Time on Messenger➔ Engagement on Posts➔ Website Traffic➔ Referrals

ACTIONABLESPECIFIC MEASURABLE TIME BASEDREALISTIC

S. M. A. R. T.KPSOCIALMEDIA.COM | 2019 MACE MEETING

TARGET AUDIENCE

ONLINE PERSONA

➔ Likes/Dislikes➔ Motivators➔ Pain Points➔ Interests

➔ Time of Day Online➔ Preferred Platforms

KPSOCIALMEDIA.COM | 2019 MACE MEETING

PLATFORM

Source: TMP Worldwide

CONTENT

PLANNING + TIMING

➔ Plan Content a month ahead◆ Write out a calendar of post days, types, messages and more

➔ Time Content to hit your feed when your audience is online

KPSOCIALMEDIA.COM | 2019 MACE MEETING

SCHEDULE

KPSOCIALMEDIA.COM | 2019 MACE MEETING

TYPES OF CONTENT

KPSOCIALMEDIA.COM | 2019 MACE MEETING

➔ Photos/Videos - #1➔ Infographics / GIFS➔ Articles➔ Polls➔ FAQs➔ Interviews - Personal Stories➔ Behind the Scenes➔ Photo Galleries - Before & Afters - Flash Backs

QUICK TIPS

➔ Share Updates from your Company➔ TAG others when appropriate➔ Connect with your contacts, family

and friends to increase reach and referrals

➔ #HASHTAGS

MEASUREMENT

ANALYTICS + INSIGHTS

KPSOCIALMEDIA.COM | 2019 MACE MEETING

CASE STUDY

Rinse + RepeatGoals - Audience - Platform - Content - Measure

SPECIAL OFFER2019 SOCIAL PLANNER TEMPLATE

$199 NOW $75.00

http://kpsocialmedia.com/MACEKRISTIN KANE FORD

kristin@kpsocialmedia.com@kpsocialmedia

215.326.9148

kpsocialmedia.com