social media for business link advisors

Get Social Media Savvy

Kate Elliott

What is Social Media?

Web 2.0 A category of websites that is based on user participation and user-generated content

Share, discuss, recommend, word of mouth, communicate, exchange, community

www.twitter.comwww.facebook.comwww.linkedin.comwww.blogger.com

www.wordpress.comwww.youtube.com

Why should I care about using social media?

 • Twitter.com had 92 million global visitors in June 2010 (excluding applications usage eg Tweetdeck, Hootsuite and mobile apps)

• Facebook now has over 600 million active users; more than half of which visit the site at least once a day

• Facebook is the second most visited website in the UK (7.14% of visits in July 2010) • The age of the average web 2.0 (ergo social media) user is 33

• 44% of UK residents have a social media profile

• 8% increase in 2010 in people (UK) who have commented on blogs

• 23% - 45% of UK web users now access web content via a mobile phone

• It’s FREE!!!

“Its not local”

• Zizzis Norwich Fire – 12th Oct. 2010

www.twitter.com

12.15pm: @jamiewright24: Norwich is burning down!

http://yfrog.com/4bdwtnj

“I haven’t got time”

• Online word of mouth

• Time saving tools

• Apps

• Approx. 80% of Twitter use is mobile

“I don’t know what to say!”

“We have noticed an increase in calls about …. – have you noticed a similar problem?”

“Join our survey about women and equality here: http://www.surveymonkey.com”

“Have you seen any signs of Spring? Post your pics here”

“Great info on live snowfall across UK here http://www.benmarsh.co.uk/snow/”

“We have been working through the night on this project” (pic and link to full story on own web)

“We’ve received a flood of donations to our charity shops this week (pic)”

Top Tips for Using Social Media for Business

• Watch & listen before you “speak”

• Integrate with current website - * LINKS *

• www.bit.ly and www.tinyurl.com

•Encourage and engage conversation – be helpful

•Don’t be too “salesy” – communicate not

broadcast

•Mobile – GPS – 4sq

Social Media and Staff

• Don’t assign social media marketing to inexperienced staff –

spokesperson

• Make staff aware of privacy settings

• Establish a social media policy

• Block use?

• Cyber bullying

• Virgin Atlantic

www.twitter.com

Redwings & Spillers Horse Feeds

• 15,500 fans

• 1kg feed donated per fan

• 18 tonnes feed donated for Winter

Useful Links•www.mashable.com - Social media news•www.hootsuite.com & www.tweetdeck.com - Social media platforms

Local Social Media Stars

@chris_greenf@pennylindop@foodsafari@lambdafilms@willfarnell@breckland

Kate ElliottMarketing Director

Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL

Tel: 01603 716700kate@activemd.co.ukwww.activemd.co.uk

Twitter ID: @activemdkateFacebook/Linked In: Kate ElliottBlogger: activemarketingadvice

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