social media for community star

Social mediaWhat is it and why use it?

Ben Harris-Roxas

Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com

My experience

What do we mean by social media?

The big two

Social networking amongst teenagers

Second tier

Older platforms

Location-based

Social, Local, Mobile

Social, Local, Mobile

Newcomers

It’s a crowded field but

don’t be overwhelmed

Essential feature:Two way communication

The continuing relevance of broadcast media and

other comms

Who’s using it?

Internet use by age groups

Social media use

Source: Johanna Blakley

The picture is evolving

Good examples

Queensland police during the floods

benhr.net/qldpolicefloods

HCSMANZ discussion group

Destroy the Joint

NSW Cancer Council Campaigns

Lock the Gate

Critical concepts

Audience isn’t simple

Amplification

Shifting the relationship

Community building

Campaigns vs Presence

Approaches organisationsare taking

Internal comms

Broadcast

Broadcast and response

Broader engagement

Social media policies

NSW Government Draft

Social Media Policy

1. Do not mix the professional and the personal in ways likely to bring your employer into disrepute.2. Do not undermine your effectiveness at

work.3. Do not imply employer endorsement of

your personal views.4. Do not disclose confidential information

obtained through work.

Not having a social media policy is no longer sufficient

“[The employee] would be wise to take note of a comment he posted on his Facebook page on 11 November 2010. That comment read: “Law of Probability - The probability of being watched is directly proportional to the stupidity of your act.” Here is wisdom.” Commissioner Roberts of Fair Work Australiaabout the Linfox case

Hands on with Facebook and Twitter

Risks and opportunities

Organisational introversion

Wanting to “go viral”

“It’s not hard to interweb”

You can benefit

Tips and tricks

BufferBit.ly

Other metrics

Understanding the Facebook algorithm

HIA Blog

Options for you?

Why bother?

Source: Orbmiser

These slides are available atwww.slideshare.net/benharrisroxas

Email: ben@harrisroxashealth.comTwitter: @ben_hrFacebook: facebook.com/benhr

Harris-Roxas Healthhealth impact consultingwww.harrisroxashealth.com