social media for dummies
Post on 02-Nov-2014
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SOCIAL MEDIA
for
DUMMIES
Vanina Delobelle, PhD
What are Social Media ?
Forums and online communities
Blogs and livecasts
Social networks
Multimedia sharing
Social bookmarking and user ratings
Diggs
RSS readers
Microblogging
Virtual universes
What is it used for ?
Marketing and Communication
• Control and expand the Brand
• Relay the messages quickly
• Reach new segments
• Diversify the marketing messages
• Generate more traffic
Product and Innovation
• Get user feedabacks
• Create products that will correspond to user needs
• Test new products
• Conduct surveys
• Run competition analysis in an easier and faster way
Internal Communication and HR
• Develop information sharing between employees
• Fasten the delivery process
• Empower people in innovation
• Develop transparency
• Develop employees’ connections
• Develop employees’ retention
The benefits of social media ?
For the corporation
• New channels to share and get information
• New tools for achieving different results
• Get the people where they are
• Get to know the users and communicate with them
• Involve more users and employees in the Product and Marketing processes
• Expand segments and reach people that were not reachable with the traditional model
For the users
• Have their say on products
• Be better tight to a brand
• Participate to a brand communication
• Be more involved in the company decisions
• Create the content that they like and that suits to them
How to use it ?
Follow the Plan !
Step 1Step 1 Pick 2-3 tools and start using them
Step 2Step 2 Talk to your users very openly and directly
Step 3Step 3 Enjoy these new communication tools
Step 4Step 4 Continue having fun using them
Step 5Step 5 Find new tools and increase your presence if you want
Step 6Step 6 Realize the power of social media
Step 7Step 7 You winned !
www.vaninadelobelle.comTwitter.com/vanina
Slideshare.net/vaninadelobelle
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