social media for fashion stylists @digitangle

Social Media for Shoppers,

Stylists & Image Consultants

Katrina Gallagher & Susanna Kelly Hancock

Download the notes from today’s session.

dgt.gl/fashionwebinar

Password: ISAN

Notes & Videos

Social Media…

Why aren’t you

doing it?

Why should you ‘do’

Social Media?

#SocialMedia Users

http://dgt.gl/jeffbullastatistics

Time spent on Social Media per

online hour

It’s a must

Just look where it’

s going

$24mil business

275,000 Facebook fans

35,000 Twitter followers

Stock crisis

Advertised on Facebook

Sold out in 30 seconds

● What will success look like to you?

● How many customers do you want?

● Who are your existing customers?

● What do your potential customers

look like?

● Where are they located?

● How will they buy from you?

What do you want to achieve?

Where do you start?

Facebook

Page, Fan, Like, Share, Comment, Tag

•

Link to an article on

your website or blog.

Facebook Tip

#1

‘Big up’ related people

and companies, and tag

them to let them know

Facebook Tip

#2

Ask questions

Facebook Tip

#3

Update followers

with exclusive

events and offers

Facebook Tip

#4

Twitter

#Hashtag, Follower, Retweet (RT), Follow

Friday (FF)

Share

Communicate

Participate

Schedule

Use the search

tool to find

great people to

follow

Twitter Tip

#1

Upgrade to the

new layout and

add a great

header image

Twitter Tip

#2

Create lists to

organise your

people

Twitter Tip

#3

Use

appropriate

#hashtags

Twitter Tip

#4

Google+

Authorship, Local Business, Hangouts

Google+

More integration

What is a

Google

Hangout?

1. Visit http://www.google.com/hangouts/ & install the app

2. Create a Google account (or sign in)

3. Invite your contacts to a hangout or join a public hangout

Google Hangouts Setup

Google+ Hangout Shop-along Asos

• Drive sales in real-

time.

• Personal and

memorable experience.

• Scalable.

• Record for later use.

Pinterest

Pins, Boards, Follows & Likes

Pinterest

"You can turn (an item) into the most covetable piece of

vintage because you put it on a girl…who’s showing you

how to wear it, having an attitude that’s approachable

but still sexy, friendly and cool,"

Use photos of

people wearing

the results of your

work

Reflect your taste,

talent & take on

fashion & image

Pinterest Tip

#1

Use the ‘Goodies’

from Pinterest

http://about.pinterest.

com/en-gb/goodies

Pinterest Tip

#2

Help people

‘pin’ content on

your website

Pinterest Tip

#3

Time Saving Tips #1

Buffer

Time Saving Tips #2

Hootsuite

Time Saving Tip #2

Piccollage

Piccollage

Create collages in

seconds - see our

video demo

Actions

● List your objectives (what will success look like)

● Install Pinterest Goodies

● Search for people to follow on Twitter

● Ask a question on Facebook

● Set up a Google+ Hangout

● Create a Pinterest board

● Install Buffer App on your phone & computer

● Get started!

QUESTIONS ANYONE?

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Thanks for listening!

Image Credits:

• Owl http://www.liferealizedblog.com/2012/11/i-was-little-excited-but-mostly-blorft.html• Action http://www.shadesofgrace.org/2014/02/01/i-am-for-your-every-need-3-action-point/ • YouTube: https://www.youtube.com• Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/