social media for influence activity

The views expressed by David during the following presentation

DOES NOT IN ANY WAYreflect the views of the:

United Kingdom,United Nations,

any National Governments,NATO (SFOR, KFOR, ISAF) etc

(the list is not exhaustive).

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Why Use Social Media

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Its all about starting the conversation

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Why Social Media?

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V. I .T .A .L

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Video

Images

Text

Audio

Links

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Twitter

Facebook

Youtube

Flickr

Instagram

Gowalla / Foursquare

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The value of the internet and mobile networks lies in their ability to connect

people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.

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People x Opportunity = ROI

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Return on Influence

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The Eternal Conflict

Measures of Performance

vs

Measures of Effect

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Messaging using social media

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Transparency =

Believability =

Credibility

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Bosnia

Kosovo

Afghanistan

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Oksigen FM

SMS interactionwww.sociallyinfluenced.com

KFOR – Kosovo

Facebook

Youtube

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ISAF Afghanistan

twitter vs

insurgents

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for the first time your audience can check your

"facts"

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The fear of losing control

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A “Tweet” or a “Facebook Status Update”

isn't a fact

Its a

“SPARK”

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Why do you feel so insecure, exposed and scared of

deploying your messaging and influence using social media

platforms.

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“The Arab Spring et al”

Did Social Media really …....

Closing down the web?

By passing (alive in)

Surrogate SMS – Twitter

IP cloaking

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Any questions?

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milsocial@twitter.com

militarysocialmedia@gmail.com

We do social media courses, especially for the military too

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