social media for the golf industry

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Golf has a reputation for being an old-school game. No longer! Anyone in the industry - from equipment manufacturers, to golf course owners, to teaching professionals, to clothing designers need to be socially-savvy and have the ability to reach out to new consumers to be profitable. Here is the first few slides of a presentation I've built called Social Media for the Golf Industry. Want more? Reach out to me at adam@adamstanley.ca or follow me on Twitter: @adam_stanley

TRANSCRIPT

By: Adam Stanley

The Front Nine of Social Media for the Golf Industry

Adam Stanley Communications | adam@adamstanley.ca | @adam_stanley | www.adamstanley.ca | 647-291-5667

What does the “Front Nine” mean?

Golf is has a reputation for being an old-school game Although golf is based on tradition, it has also gone through a recent

modernization The new generation of golf consumers are:

Digitally savvy Less enticed by push marketing Rely on word-of-mouth

Golf facilities need to adjust to this changing landscape, or get left behind The following presentation will show the first nine social media tips &

tricks to get started After the presentation you’ll be able to “make the turn” with a little help

from Adam Stanley Communications

You may now click away…

Adam Stanley Communications | adam@adamstanley.ca | @adam_stanley | www.adamstanley.ca | 647-291-5667

No.1 – Know your competition

Your competition isn’t necessarily other golf courses – you want to be a leader, not a follower

It’s that Quick stats*:

70% of Canadians use mobile devices

80% won’t leave home without their phone

1 in 4 would give up TV over smartphone

65% of all Canadians have at least one social network profile

*Source: 6S Marketing (Sept/2012)

Want to reach your consumers? Go mobile, and go social

Adam Stanley Communications | adam@adamstanley.ca | @adam_stanley | www.adamstanley.ca | 647-291-5667

Want More Information?

Adam StanleyTwitter: @adam_stanleyPhone: 647-291-5667

Email: adam@adamstanley.caWeb: www.adamstanley.ca

I’m also on Instagram, LinkedIn, Pinterest, Facebook, and Vine

Adam Stanley Communications | adam@adamstanley.ca | @adam_stanley | www.adamstanley.ca | 647-291-5667

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