social media: how district leaders can build community
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BCSSA Summer Academy 2011
Social Media: How District Leaders Can Build Community
CHRIS KENNEDYSuperintendent, West Vancouver School District
AUGUST 19, 2011
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
—Seth Godin
“Tribes need leadership. People want connection and growth and something new.”
—Seth Godin
Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well.
—Seth Godin
Why?
•Tell our
story in our
own words
“Tell real stories from your own life in a way that is relevant and engaging to your audience.”
—Garr Reynolds
•Tell our
story in our
own words •Find new ways to connect
Newspaper
Radio TV
Internet
Web 2.0
Mobile
The evolution of mass communications
•Tell our
story in our
own words •Find new ways to connect
•Model continuous learning . . .
. . . for staff
and students
What?
• Blog• Twitter• Supporting
Tools
• Home baseBlog
• Amplify the messageTwitter
• Your home baseBlog
• Slideshare• Linkedin• Facebook• YouTube
Supporting Tools
• Amplify the messageTwitter
• Your home baseBlog
Blog Options
News storie
s
Educational
Issues
Journal
The Risks
Twitter is a loaded gun . . .
Overpromise
Under deliver
1 x week
3 x day
Personal
vs. Corporate
vs. Professional
Individual
Be personable without being too personal (bffs 4eva)
Define what you will cover and what you won’t
Relationship
betweenyour
presence
the District
presence
More on Blogs...
•Build it inside or outside your system?
•Create a manageable expectation
•Determine what it replaces . . .
More on Twitter...
Partner Groups
ColleaguesReporter
s News Outlets
ListsHashta
gsColleagu
es
Colleagues
Who to follow?
Best professional learning available
More on the rest...
Slidesharepost PowerPoints to share publicly or embed
YouTubepost videos
Facebookeveryone is on it
Linkedina professional Facebook
Google+Google’s answer to FB allows targeted sharing
More advice
Leaders lead – we need to model the way
For anyone, on any device, from anywhere
Conclusions
#1
“You have to be the leaders—the storytellers beyond these walls”
—Kevin Carroll
“Don’t talk about it...BE
about it”
Where you can find me:
ckennedy@sd45.bc.ca
604-202-4379
@chrkennedy
Chris Kennedy
cultureofyes.ca
www.sd45.bc.ca
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