social media implementation & measurement
Post on 06-Aug-2015
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Implementation
Social Media Measurement
S!"#$"r%& b':
Hello, I’m…
VP of Marketing Marketing Nerd Jamie
Why social? Why now and
what to do first.
How to gain
corporate buy-in
Social Media Policy
To Date We’ve Discussed
Implementation
Measurement and /e good stuff.
and this is…
JOSH Social Media Enthusiast
HELLO
implementation
Put Benchmark
analysis Into Action
Identify Audience
cool dogs
Identify theme
dog romance
Set goals
dog marriage
1. Identify 2. Assign
3. 4ecute
Experienced Fl5ible
Creative
Analytical
(!""")
Calm down It’s not a sprint
It’s a marathon
(Whew!)
Preparation
! Build Response Matr6 & Process
! Build or Adjust Channels Selected
! Consistent look and feel
! Clear message & purp/e
This little guy is prepared!
• Prepare Your Launch Campaign – Drive Awareness to Your Efforts
• Develop an Editorial Calendar – Supports Launch Campaign
– Provides Roadmap for Ongoing Campaigns & Communication
– Creates Consistency
– Provides Opportunity for Integration
It’s OK, BREATHE!
Whew!
• You’ve set goals to meet goals
• Be patient • Listen
• Feedback will come from your audience
• Feedback will come for your
organization
• Check for alignment & integration
MEASUREMENT
Feedback comes in REAL Time
Insights, clicks, impressions
Trends come over Time
Ideal postings day/times, strongest themes
Reporting is a
JOB, not a
TASK ß Dog CFO
• Resource should be testing, measuring • Resource should do documentation • Resource should be making suggestions
– Agreement is not feedback. Feedback should be specific and actionable.
Monthly Reports
B#$ $%&
• Capture changes over time • Provide checkpoints on goals • Create opportunities for additional buy-
in & participation
5 Things to Remember
1. Social Media is about 2-way communication
2. Social Media is about supporting goals
3. Social Media is about your customer
4. Dog rule and cats drool 5. Company plug: WebbMason
can do ALL of this for you!
10% Off Social Media
Benchmarking 4ercise
Questions?
thank You very
much
interested in wm’s social media services:
e: jbernier@webbmason.com P: 1-‐443-‐589-‐1448 or contact your wm sales representa>ve
for more info on wm: www.webbmason.com
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