social media in healthcare › userfiles › 10-hanne grams.pdf · draft for discussion – not for...

Hanne Grams, Head of Digital Excellence for Europe & Canada, Takeda Pharmaceuticals International AG

Social Media in Healthcare

DRAFT FOR DISCUSSION – NOT FOR DISTRIBUTION 2

Social starts a revolution

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2010: Nestle spurs a social storm

Uploads a video

that receives

<1,000 views

Has it removed

from YouTube

Re-uploads to

Vimeo and spreads

the word on social

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2010: Nestle spurs a social storm

100% sustainability

Nestle commits to

by 2015

Receives thousands of

negative comments on it’s

Facebook, Twitter pages

Video now has

> 1.5 million views

5

What will it take?

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Pharma is still

playing it safe

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Same content, different day

CONTENT

THEMES

29% Disease awareness

Corporate social responsibility (CSR) 13%

Corporate (company news) 25%

19% Congress

3% Other

8% Product and research updates 2% Pharma industry news

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Pharma is slowly moving into the Social Space

2014 2015 2016

0

100000

200000

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Outside the industry

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Pitfalls and Trailblazers

PITFALL Kim’s missing ISI brings a

Warning Letter from the FDA

TRAILBLAZER Allergan’s #ActuallySheCan generates

organic celebrity involvement

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The way forward for pharma

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Provide a platform for sharing

01

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Engage your customers where they are

02

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Support education in physician social communities

03

52% are interested in interacting

with pharmaceutical

companies on social media

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65% are interested in engaging

with pharma over social

media for clinical data

Support education in physician social communities

03

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60% say social media improves

the quality of care delivered

to patients

Support education in physician social communities

03

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1. http://www.thenational.ae/news/uae-news/facebook-and-twitter-key-to-

arab-spring-uprisings-report

2. https://www.talkwalker.com/resource/case-

study/pharmaceuticals/Pharma-Social-Media-Top-20-Pharmaceutical-

Companies-Ranking.pdf

3. http://www.smartinsights.com/social-media-marketing/pharma-industry-

uses-social-media-infographic/

4. http://thesparkreport.com/infographic-social-mobile-healthcare/

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