social media marketing fundamentals
Post on 17-Oct-2014
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Social Media Marketing Fundamentals
Interruption vs. Permission
http://www.youtube.com/watch?v=xBIVlM435Zg
Permission ≠ Permission to do anything
Rule #1 – Use Social Media as Intended
Rule #2 – Don’t be a Dirty Spammer
Rule #3 – Assume People Don’t Care
Rule #4 – Have a Personality
Rule #5 – Provide Context when Seeking Connections
Another Rule – Always Deliver Value
Rule #6 – Be Transparent
Rule #7 – Talk About the Topic (Not You or Your Product)
These are all extensions of:Netiquette
The customary code of polite behavior in society or among members of a particular profession or group.
What are the Rules of Netiquette?
• “Netiquette” by Virginia Shea
• © 2004• No authoritative guide
on Social Media
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