social media myths busted

How to Act Like a Leader When Using Social Media

Leveraging your

thought leadership

GihanPerera.com

Are you trying to be a social

media marketer ?

Are you trying to be a social

media marketer ?

networker

Are you trying to be a social

media marketer ?

networker

follower

Wouldn’t you

rather be a

social media

leader ?

Yes, you can lead using social media

But not by

doing what

most social

media

consultants tell

you to do!

MYTH #1

It’s All About the

Numbers

Stop obsessing about getting more

followers, fans, friends and Likes!

It’s not about reaching more people; it’s

about connecting with the right people.

MYTH #2

It’s All About

Conversations

To be an influencer and leader, don’t

spend all your time engaging in social

media conversations.

Instead, use social media as another way

to share your key messages and ideas.

MYTH #3

It’s All About

Facebook and

Twitter

Focus on places where you can share

well-considered messages, such as

blogging, YouTube, podcasting,

Slideshare, Amazon and iTunes.

Then use Twitter and Facebook to

distribute those messages further.

MYTH #4

You Have To

Do It All

Yourself

You do have to be authentic, sincere and

personal in creating your key content.

But you can outsource, delegate and

automate spreading the message further.

MYTH #5

It Takes a Lot of

Time and Effort

Building an online reputation is a process,

not an event. Consistency is more

important than volume – so create a

realistic schedule and keep at it!

GihanPerera.com

Leveraging your

thought leadership

Gihan Perera