social media plan of a news outlet - bbc news -

Recommendinga Strategy

Mission

The BBC aims to inform,

educate and entertain -

wherever you are, whatever

your age.

Company Overview

The best journalism from BBC

News on TV, radio, online and

mobile.

https://www.facebook.com/bbcnews/info

• State the desired goal.

• State the desired objective.

• Use multiple points if necessary.

Goal and Objective

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

https://www.facebook.com/bbcnews

http://www.ebizmba.com/articles/social-networking-websites

BBC News posts an estimated 2 – 3 political posts regarding national news via Facebook daily

https://www.youtube.com/watch?v=gZAYMWSBXCghttps://www.youtube.com/user/bbcnews/videos

• State the alternative strategies.

• List advantages & disadvantages of each.

• State cost of each option.

Available Options

https://twitter.com/BBCNews/media

http://www.iheart.com/artist/BBC-25562/?ref=atw

https://play.spotify.com/artist/0wz8SWFrtBDU2iIqAV0BDO?play=true&utm_source=open.spotify.com&utm_medium=open&ref=atw

http://www.bbc.co.uk/podcasts/worldservice

SIMFYmusic subscription service available in Germany, Austria, Switzerland, and South Africa

http://www.slacker.com/artist/bbc?ref=atw

interactive Internet radio service available in the US and Canada

http://zvooq.ru/artist/25497?ref=atw http://www.simfy.de/artists/151602-BBC?fb_locale=de_DE&ref=atw

RSS

http://feeds.bbci.co.uk/news/rss.xml

Yes. Statistically wise

“Nielsen//NetRatings found that 6.6 percent of the US adult

population, or 9.2 million Web users have recently downloaded an

audio podcast; 4 percent, or 5.6 million, have downloaded a video

podcast. But what's more telling than the numbers, is who is

downloading podcasts. This isn't your father's medium.”

“Here's a portrait of the average podcast listener/viewer:

Between the ages of 18 and 44 (but mostly 18-34)”

Are Radio & Podcasts an Effective Technique of the

BBC?

http://archive.webpronews.com//topnews/topnews/wpn-60-20060713TargetingthePodcastCrowd.html

http://www.bbc.com/news/

BBC News does a great job of utilizing a vast multitude of social media platforms suiting the

demographics (adults) and their target audiences on an international scale politically wise.