social media presentation for elevate you! series at bay path college

Using Social Mediato Promote Your

Personal BrandKelly Galanis & Amy B. Perrault

December 1, 2009

Until now, networking meant conducting business face-to-face.

But now, with an endless supply of online communities to share information, what does all this mean?

Does all this buzz carry longevity or is this a passing trend?

And, more importantly, are you lagging behind?

Agenda• Importance of an Online Personal Brand

• Why Social Media Cannot Be Ignored

• Strategies

Discussing….

In plain English… Traditional marketing is a funnel.

Undifferiented prospects are shoveled into the top, resulting in few core clients.Before the internet, only big corporations with big budgets could market.

Now, with the internet and its tools, ANYONE can connect to their target audience.

Flip the funnel!• Turn strangers into friends

• Turn friends into customers

• Turn customers into …

sales people(for yourself)!

• 220 million users

• Information is

shared linked• Information is

viral – passed on by members to members

Fan page (news feed) or

Group page

• Trend has migrated into entertainment

• Information is

shared linked• Information is

viral – passed on by members to members

• Resume, portfolio, recommendations

• Professional groups, associations, alumni, events

• Information is

shared linked• Information is

viral – passed on by members to members

• Limited to 140 characters

• Information is

shared linked• Information is

viral – passed on by members to members

• Strictly videos

• Information is

shared linked• Information is

viral – passed on by members to members

Blog

Click-through advertising

Click-through advertising

Post

Reader Rating System

Reader Comments

A Social Image Makeover: Mariko Hunt ‘08

Beginners

Intermediate

Advanced

Skill Level

So, is social networking

for you?

Consider this…

http://www.youtube.com/watch?v=sIFYPQjYhv8

Consider this…• In 2010, Gen Y will outnumber Baby Boomers

• 96% joined a social network

• If Facebook was a country, it would be the 4th largest country.

• 80% of companies are using LinkedIn as their primary source finding and hiring new employees.

•80% of Twitter usage is on mobile devices

… imagine what that means for bad customer service?

Source: http://www.youtube.com/watch?v=sIFYPQjYhv8