social media primer - non-geek guide to sharing your club online

Social Media PrimerA non-geek guide to sharing your club online

What is Social Media?

“Forms of electronic communication (as Web sites for social networking and microblogging) through which users

create online communities to share information, ideas, personal messages, and other content (as videos)”

--Merriam Webster

What is Social Media?

“Places people interact online”

--Me

Key Sites

• Facebook

• LinkedIn

• Twitter

• Meetup.com

Key Components

• Audience

• Presence

• Tools

Facebook

Facebook - Audience

• Personal Use

• Driven by personal connections

• Loves photos and videos

Facebook - Presence

• Facebook Pages (separate from users)

• Used very much like an individual account

• Connected to users by “likes”

Facebook - Tools

• Posts

• Events

LinkedIn

LinkedIn - Audience

• Professional Use

• Driven by professional connections

• Resumes and Professional Articles

LinkedIn - Presence

• Companies

• Groups

• Mostly driven by individual users

LinkedIn - Tools

• Shared Articles

• Resume

Twitter

Twitter - Audience

• Driven by interest connections

• Content: Anything and everything

• Very free-flowing communication

Twitter - Presence

• Profile (same as user)

• Connected to users by ‘follows’

Twitter - Tools

• Posts (can contain links)

• @reply and #hashtags

Meetup.com

Meetup.com - Audience

• Looking for Events

• Location-specific and aware

Meetup.com - Presence

• Group

• Connected to users by ‘members’

Meetup.com - Tools

• Events

• Announcements

• Search

Review

• Facebook

• LinkedIn

• Twitter

• Meetup.com

Questions

Wrapup

• No Magic Bullet

• Go where your members are

Thank You!Kevin Ball

KevinMBall.com