social media short course

Social Media Short

CourseJarrett Smith

President, Maximize Social Media

What is Social Media?

Any highly interactive place online

where people can easily create, share,

discuss, and/or modify content.

Any highly interactive place online

where people can easily create, share,

discuss, and/or modify content.

It‟s only for kids.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005 2006 2007 2008 2009 2010 2011

Social Networking Usage by Age Group 2005-2011

18-29

30-49

50-64

65+

Source: Pew Research Center http://pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf

FACEBOOK AT A GLANCE

Total U.S. Users: 166, 029, 240 (as of 9/30/12)

U.S. Penetration Rate: 52%

Users Aged 25+: 62%

Average Visits Per Month: 40

Average Time Per Visit: 23 minutes

Sources: Mashable http://mashable.com/2012/03/09/social-media-demographics/ Internet World Stats http://www.internetworldstats.com

Check Facebook http://www.checkfacebook.com/

It‟s not the “real” world.

It‟s shallow

Start small.

Build your audience

1. Share great stuff that people actually want to see.

2. Put links to your social profiles on your website.

3. Put a link in your email signature.

4. Create a “vanity” URL (www.facebook.com/AwesomeChurch)

5. Put QR codes on flyers, bulletins, pamphlets, stickers, etc.

6. Consider a modest Facebook ad campaign (esp. Sponsored Story)*

7. Blast your email list.

8. If you must, invite your friends.

*Sorry, I couldn‟t help myself.

Build Your Page (for FREE)

Slick Tricks to Rock FB Like and

Agency (or Better)

Your new best friend.

Your other new best friend.

Instacool.

Fun

Brief

Authentic

Consistent

What if someone‟s a jerk?

Treat it Like It‟s Public (it is)

1. Ask yourself: Is the more than baseline, ambient jerkiness?

2. Take it off-line ASAP. ( “Why don‟t you call me so we can talk about

it?” )

3. Stay composed.

4. If in doubt, don‟t respond.

5. Kick „em out if you have to. (aka. delete and ban)

#AwesomeFreeStuff

PIMP YOUR PROFILE

Offerpop.com

Involver.com

Instagram Feed: https://lonelybrand.com/blog/how-to-add-instagram-to-your-brands-facebook-page/

CANDY FACTORY

PicMonkey.com

QR Codes: http://zxing.appspot.com/generator/

FB Social Plugins:https://developers.facebook.com/docs/plugins/

GET A DECENT WEBSITE

SquareSpace: http://www.squarespace.com/

#AwesomeButNotFree

GET A REAL WEBSITE

WordPress Site Development: http://rachaelbutts.com/

BECOME AN FB PRO

Amy Porterfield: http://www.amyporterfield.com/

Q&A