social media: slideshare

Social Media: SlideShare

By Bert Bentsink Research Assistant Digital Communications

The Royal Netherlands EmbassyPublic Diplomacy, Press and Culture

4200 Linnean Ave, N.W.Washington, D.C. 20008http://www.the-netherlands.org/

Contact for presentationRoos Kouwenhoven (Digital Communications Officer)roos.kouwenhoven@minbuza.nl

Context Presentation

In order to ‘organize a dialogue’ with its target audiences, the Royal Netherlands Embassy in Washington. D.C. experiments with different social media platforms (i.e. SlideShare).This presentation was given internally to educate our staff members and to initiate a more strategic discussion about the Embassy’s use of SlideShare.

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What is SlideShare?

• Social Sharing

•“YouTube for PowerPoint”

• .doc and .pdf as well!

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Statistics

• 25 million unique visitors per month

• 80% ‘technology & business decision makers’

• 50% content either embedded on other platforms or bookmarked as ‘favorite’

• Public = highly engaged

• Majority > 7 min on SlideShare

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Alternatives?

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Why SlideShare?(1)

• Visual attractive presentation without knowledge HTML

• Could be used for internal purposes as well

• Relatively large and engaged audience

• Good indexation by Google

• “Establishing relevance” by “demonstrating expertise”

• “Organize dialogue” (reacting and sharing)

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Why SlideShare? (2)

• Reacting via SS, TW and FB account (highly accesible)

• Exclusive embedding agreement SlideShare and LinkedIn.

• Transparancy gov. agencies

Why not?

• SS does not support Prezi files (..yet)

• Though popular platforms, still SS, TW and FB accounts required for engaging in discussion

• Not many customization options for free accounts

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Strategy

Focus on two pillars

Demonstrating expertise generating traffic to micro sites

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Dilemma

Own content versus Other Content

…..or both?

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Practical Recommendations

• Provide context (transcript, document, audio sync)

• Corporate visible identity (‘huisstijl’)

• Contact information (1st slide)

• Copyrights©

• Use correct tags

• Recruit potential ‘followers’ actively

• (provoke reactions)

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Examples (non-custom channels)

• Hewlett-Packard (visual identity) http://www.slideshare.net/hewlettpackard

• Sasha Chua (Enterprise 2.0 consultant IBM) http://www.slideshare.net/sachac

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Examples (custom channels)(1)

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Examples (custom channels)(2)

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Questions?

Thank you for your attention and interest. In case you watch this presentation on SlideShare please leave your comments or questions in the designated comment fields. In case you watch this presentation embedded on another platform feel free to mail your question to roos.kouwenhoven@minbuza.nl.