social media small business style: johnny's tavern

Johnny’s Tavern Alexis Ceule - @alexisceuleCFCA Judy-Anne Goldman - @lacajagH&R Block Zena Weist - @zenaweistSprint Jason Gertzen - @jginkc

Integrating Client Relations with Online Media

Hashtag: #kcbcsTwitter: Who’s talking? Twitter: About what?

#kcbcs@AlexisCeule @JohnnysTavernPV

Twitter@JohnnysTavernPV – launched 11/20/10

Starter location - roll out to other restaurants later

1. Meeting the customer at the point of need with relevant content 2. Build relationships - 85% of convos not branded

FocusInstant “In the Moment” Conversation

#kcbcs@AlexisCeule @JohnnysTavernPV

1. 100+ qualified KC adult followers on Twitter (qualified means 21+, Jayhawk fans, burger lovers,

within the Metro and preferably near the Prairie Village location) and to increase fans on the established Facebook fan page.

2. Reward fans/followers/friends of JTPV on social networks with deals not offered to the general public in hopes they bring friends with them and return frequently.

3. Create overall awareness and interest in this

particularly restaurant location and the entire Johnny's Tavern name.

Goals

#kcbcs@AlexisCeule @JohnnysTavernPV

#kcbcs@AlexisCeule @JohnnysTavernPV

#kcbcs@AlexisCeule @JohnnysTavernPV

#kcbcs@AlexisCeule @JohnnysTavernPV

• Twitter• 577 Followers• 1505 Tweets• 52 Lists

• Facebook• 281 Fans• 50/50• 31% 25-34• 26% 35-44• 20% 13-17

Stats to date

#kcbcs@AlexisCeule @JohnnysTavernPV

• Hashtags#Kubball, BoulevardBeer,#bestburger, #bacon….

• TwitterLocal• TwitterAnalyzer• TweetGrid

• Facebook Insights

Tools We Use

#kcbcs@AlexisCeule @JohnnysTavernPV

• Facebook Admin

• Twitter HandleThink long term, short term & everything in between

• Negative comments as opportunities

• Employees – Brand Advocates

• Branding “Johnny’s Tavern”

Challenges

#kcbcs@AlexisCeule @JohnnysTavernPV