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Social Media Strategy Social Media Strategy By: Prashant ChauhanEmail :prowebb@gmail.com

Social Media Strategy Social Media Strategy

Topics

1) Defining Objectives of Social Media Strategy

2) Planning and Execution of Social Media

Social Media Strategy Social Media Strategy

GOAL

Create Brand Presence On Relevent Social Media Channels

Engage with online Customers

1. 2.1.4. 3.

Incressing SERP'S for Relevant Keywords & SEO Back linking

Brand Presence Customer Engagement

Traffic generation

MonitoringS.M Activity

1. Generate S.M Analytics2. Conversion Tracking3. ORM

Objective of Social Media Strategy

Social media PlanningSocial media Planning

Planning Social Media

Strategy

Monitoring S.Mchannels

&Generating

Analytics

Tracking ProgressFine Tune

Scale

Planning ContentSyndication

on Various Channels

Choosing Right

S.M Channels &Creating

S.M Landscape

Keyword Research

and Analyisis

Building S.M Compatible

Platform

Social Media Strategy Social Media Strategy

Building Social Media Compitable Platform

1)Arciteture of Social media Compactible Platform

2) Building Microsites and sub domains

3) using Various Social Media connects and Rss Syndication

Building S.M Compatible

Platform

Social Compactaible platformSocial Compactaible platform

Arciteture of Social media Compactible Platform with Sub Domains

Brand Website

Raymondsindia.com

MicrositeBlog.

Raymondsindia.com

Pressrease.Raymonds

india.com

MicrositeSub BrandsContestSites

Etc

All Micro content sites Backlink To Main Brand Website and connecting with Social Media through Various connects

Social Media Strategy Social Media Strategy

Example:

Main Brand Website

Brand Blog

Brand Pressrealsese

Online Store

Sub Brand websites

Back linking

Social Media Strategy

Social Media Connectors

Integration of Social Media Connectors to share and Bookmark.

Social Media Strategy Social Media Strategy

Keyword Reaserch and Analyisis

1) keyword Reaserch and analyisis to evaluate the Following

a) finding main keywords and long Tail Keywords relevent to brand b) Evaluate right Social media Channels to create Social media Road Map.

Keyword Research

and Analyisis

Social Media Strategy Social Media Strategy

Generating Main and Long tail Keywordsw with Traffic Statics

Social Media Strategy Social Media Strategy

Overview of Traffic generating Keywords and Phrases

Evaluating SERP's for Keywords and social media channels

Search Engine Results Image Search Results

Social Media Strategy Social Media Strategy

Video Search resultsBlog Search Results

Social Media Strategy Social Media Strategy

Google Discussion and Comments Search Results

Product Search Results

Social Media Strategy Social Media Strategy

Choosing right Social Media channels based on keyword research

Social Media

Channels

BlogsFaceBooK Articles

Submission

Social MediaChannel

Landscape

Twitter

Social BookMark

Youtube channel

Forums&

Groups

Image SearchFlikr

InstaGram

Product Comparison

Engines

Rss Submission

Pinintrest

Social Media Channels are Chosen Based on Research

Social Media Strategy Social Media Strategy

Targeting Middle Tail and Long Tail KeywordsBy content Distribution onSocial Media Channels .

Content Distribution on Social Media Channels Content Distribution on Social Media Channels

Content Distribution

BlogsFaceBooK Articles

Submission

Social MediaChannel

Landscape

Twitter

Social BookMark

Youtube channel

Forums&

Groups

Image SearchFlikr

InstaGram

Product Comparison

Engines

Rss Submission

Pinintrest

Examples of various Social Media Channels and content Distribution

FaceBook page and Twitter for online Engagement and community Building

Youtube Channel Photo Sharing Instagram Flickr etc

Social Media Strategy Social Media Strategy

Press realeseArticle Listing

Social Media Strategy Social Media Strategy

Intrest bookmarking on Pintrest Use of Blog and Rss for ContentSyndication

Social Media Strategy Social Media Strategy Syndication of product feeds oncomparsion Shopping Engine

Online Reviews

Social Media Strategy Social Media Strategy

Monitoring Social Media activity and Generating Analytics

Social Media Strategy Social Media Strategy

Using Social media Monitoring tools for Generating Analytics

Social Media Strategy Social Media Strategy Dashboard Showing Various Meterics and Monitoring of S,m

Social Media Strategy Social Media Strategy Dashboard Showing Various Meterics and Monitoring of S,m

Social Media Strategy Social Media Strategy

Monitoring Online Reputation using social Media meterics

Managing reputation by constantlyMonitoring Negetive Comments

Social Media Strategy Social Media Strategy

Social Media traffic Generation and Conversion Funnel

Social Media Strategy Social Media Strategy Social media campaign management

Define Social media Campaign

Set Goals and Meterics

Goalachieved

Execute Campaign

Measure Result

Yes No Fine Tune& Twike Manage

&Scale

Social Media Management Process

Presentation By : Prashant chauhan email:prowebb@gmail.com Ph :9223544262