social media & tech plan for nasa night sky network

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Social Media & Tech Plan

NASA Night Sky Network

Jessica Santascoy & Marni Berendsen

April 2010

Why?

2

Institute for Learning Innovation research

3

NSF requirement

diversity component

4

purpose of plan

support clubs:

broaden club membership

free publicity

5

target demographic

18-35 year olds

6

using media the target group (18-35) uses

7

diversity plan =

media &

tech plan

8

beauty of plan

• Not trying to change club culture

• Clubs don’t have to do anything

• Post events to NSN

• Motivation to post (free publicity!)

9

plan components

1 widgets

2 facebook

3 iPhone app

4 night sky network site – mobile ready

5 videos to welcome members

6 night sky network youtube channel10

widgets

2 types

11

12

13

14

iPhone app

Go StarGaze

Find public events on iPhone, iPod Touch, iPad

15

16

mobile ready website

17

access Night Sky Network website

from any mobile device

videos

prepare & support club members for broadening their memberships

welcome new members

18

19

20

questions

top related