social media & the arts

Social Media & The Arts

Erin McDonaldSocial Media Manager

erin@caliberi.comTwitter: @LadyEz

#SM4Art

Caliber Interactive

• Search & Social Media Marketing, Link Building Specialists – Team of 50 by the end of April! Offices in London & Edinburgh.

• Passionate about holistic and organic social media – no robots welcome.

• We develop bespoke digital strategies to put you in touch with your local & global customers.

• www.caliberi.com

• Company Twitter: @caliberi

What is social media?• “A map of the relationships between individuals – connected through

social familiarities”.• Social Media is the toolset, the action is digital engagement.• Collaborating, sharing information, connecting with people in your niche.• Transparency, listening, conversation.

Twitter

• Twitter helps you point people to your work, websites and anything you want them to see!

• A Micro-blogging platform that is changing the way we share information, consume & receive news, network, create and discover.

• A platform that showcases your personality and allows you to be transparent as an artist and brand.

What can I use Twitter for?• To meet likeminded people – there are millions of people on twitter, and many

artists like you!

• Announce sneak previews and show progression with new collections.

• Tell people about your showcases and get the details in front of influentials.

• Connect with people in your industry on all levels – a perfect platform to build relationships and network!

• Follow the latest art news, artists development and industry change.

• Be involved in your industry – have a voice and be heard.

Find your tweeple• Directories:• www.wefollow.com – find people by tag• www.followerwonk.com/ www.twellow.com – by location and industry/niche• Twitter Search

• Add yourself to directories with a complete, keyword rich bio to help your profile be found!

Twitter Lists

• Hashtags

• #Hashtags allow you to follow a subject• Have your tweets seen by relevant people beyond your current followers• Introduce your work to a much wider audience – people interested in #art• Strategic: Get your work in front of influentials• Follow trending topics, have an opinion• Create your own hashtags #debutgang

But what do I tweet about?• Share & Showcase your work

• Using Twitpic, Flickr or Facebook, share links to your work.• Look at using apps like www.instagram.com to share your work with a very

active community.

• Announcements

• Ask for help!

• Ask for a RT, opinion and help – you’ll be surprised how friendly people are!

• Twitter Competitions

• Add an appropriate hashtag to further the reach of the competition e.g. #competition #sculpture #art – check which one is used most.

• Great way to showcase your products, get more fans/followers and increase brand reach.

Monitor & Measure• www.hootsuite.com – allows you to monitor, measure & post to a number

of platforms.• Timesaving, analyical, concise and mobile!

Monitor & reply to conversations in Hootsuite

View full Twitter profile, info & Klout score in Hootsuite – follow them from here too!

Facebook• Facebook is a different platform to Twitter – use the correct voice on each

platform.

• Facebook offers you a more static community and way of engaging – content remains on your page to be interacted with.

• Facebook can pull together all of your social media efforts in one place.

Facebook Branding – Be creative!• Maximise your branding – use the maximum specifications (don’t use a

teeny tiny profile image).

• Use the Facebook hack – make your page stand out.

• Include your website where possible.

• Use a Facebook landing page for all news fans – tell them what to expect from becoming a fan and what other platforms you are active on.

www.addyourwebsitehere.com

Link, Link, Link!

Use www.facebook.com/extendedinfo

Link to all of your social networking sites, blog and website

Let people know who you are, what inspires you, and don’t forget those keywords!

Facebook Content• Let the reader into your world. What do you like, what’s your inspiration?• Let your page be your mood board.• Participate in your niche ‘using Facebook as the page’ – get your name out there

on sites that matter.• Develop your tone of voice & stick to it.• Be transparent – give your fans access to the artist.

• Respond to comments, thank people for likes, keep the conversation going.

• Have a call to action in your Facebook posts – tell people what you want them to do e.g. comment, give their opinion, feedback.

• Video & images are key – provide attractive content

• Annotate your photos – let the reader experience the event with you, tag where possible and broaden the reach of your profile.

• Upload photos as soon as possible after an event – keep that buzz going!

Facebook Questions

• Poll your fans – ask a question & crowdsource!• Questions can be focused on the arts, your own work, current events e.g. the cuts, TV

shows – anything you want.• Diversifies content on your wall & increase engagement in your community.

Facebook Tools• http://www.facebook.com/extendedinfo - Adds an extra information tab to your

Facebook allowing you to showcase more information about yourself and your art.

• www.involver.com – A free service allowing you to add a Twitter, Youtube, RSS Feed, Slideshow and much more in tabs on your Facebook page. Premium services available.

• www.fusiontab.com - paid Facebook tabs for $10 per year but complete with branding.

Facebook Events• Promote your event as early as possible, & continously mention on Facebook,

Twitter, Blog and website – create that buzz!

• Write on walls of open art groups to promote your event.

• @tag people in statuses that are attending – reach into their social graph with some cheeky promotion!

• Get some conversation going on your events page.

• Update your fans after the event with feedback and links to your blog review and photos on facebook & flickr.

I can’t see you……..?• Facebook Profile to Business Page Migration – Keep your friends as ‘likes’ & enjoy

the benefits of a page.

• Profiles are closed – new fans or people interested in you cannot see your content.

• If your fan page has more than 25 fans, get a vanity URL! This is essential for SEO for people to find you and to streamline your marketing www.faceboook.com/username - simples!

• Optimise your information page with keywords relating to your brand and be sure your fan page is in the right category e.g. business/organisation - Arts

• Don’t forget your social media links on all print media, your email signatures, press releases and business cards!

Video & Imagery are key• Cross reference your social networking sites – tweet links to your Flickr images and

Youtube/Vimeo videos.

• Annotate your photos – let the reader experience the event with you, tag where possible and broaden the reach of your profile.

Video Platforms• Youtube & Vimeo – BRANDING!

• Brand your background with your designs

• Add your avatar – try to streamline this throughout your online presence

• Add your keyword rich profile and social media links

• Find friends in your niche

• Become involved in the community, comment, share and like – the favour will be returned!

• You decide what information to show in your profile

Flickr• Title, Description, Key words! Help your images be found.

• Community, groups, inspiration.

• Complete your profile & cross promote your images on Twitter, Blog & Facebook.

• Flickr is so important in developing links with an existing online community .

• Search images by tags to find fellow artists in your specialty.

• Linked in – optimise your profile• Connect with people• Blogging – optimise Wordpress/Blogger• Plug-ins

Mailing List• Make it easy for your fans to keep up to date with your work, events and successes• Use a simple mailing system to acquire email addresses and start managing your

fan base• Increase the reach of your work• Mailchimp – integration with Facebook• Analytics• Free newsletter design• Free Facebook sign up tab

Niche Sites – Test the water• www.pinterest.com let’s you pin anything you like to your ‘pin board’ e.g.

Illustration & Art• This can be ‘repinned’ by others therefore spreading your work and essentially

your brand.• Great for getting feedback and determining interest in a wider audience.• Place to store all of your inspirations and bookmark things you like.

Digital Profiling – Be Found!

• www.about.me

Digital calling card and social profile – a snapshot about you & how to connect

Takeaways• Be yourself• Be creative• Be social• Be consistent• Reply, Retweet, promote – use the ratio correctly• Check your last 5 tweets – would you find YOU interesting?• Build your own community• Add value

Questions?• www.twitter.com/theladyez• www.youtube.com/theladyez• http://uk.linkedin.com/in/erinhmcdonald

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