social media theatre; improving seo through social media

IMPROVING SEO THROUGHSOCIAL MEDIA Tim Grice Head of Search

Social Media + Link Building

• Social signals are being counted as a ranking factor

• Impact still very low in comparison to links• Combining social into your SEO activity is

difficult- Hard to target commercial pages- No certainty in terms of links- Difficult to acquire anchor text

SEOmoz

The Issues• Average piece of content was around 100

links• Anchor text was diverse but not targeted• Great for building domain authority but very

difficult to justify

“Hey, we have no rankings but have a domain authority of 65!”

• We need to find away of combing signals

Maximising Impact

Social/Content Idea

Source Authority Publisher

Agree on Unique

Content

Create Viral Content

Content Published with

Link

Push Story to Sourced Blogs

SyndicationSubmit to social sites

Monitor Alerts for Link

Opportunities

Key Points• Are users realistically going to share content

on your site? If not, reach out to an authority publisher.

• Seek feedback on ideas before launch• Try to use commercial keywords in your title• Prime 10 – 15 bloggers before go live and

provide them with a unique piece of content to publish

• Develop relationships with people on Twitter, Facebook, Digg & Reddit etc….

What Works?

Use Internal Data

Send To Your Writers

Tweets as Links?

• Giveaways and competitions

• 1872 tweets• 10th most shared page

Infographics

• 66 links • 119 Tweets• 115 Facebook likes

Search Plus Your World

• Sharing is important for long term visibility and organic traffic

SEO + Social

• Increase organic traffic through sharing• Increase rankings through creation of

effective social signals

• Increase followers and shares using competitions, infographics and surveys

Social + Commercial

3,500 new Twitter followers

Competwition.com

Twitition.com

Tools

More than rankings…

• Organic traffic through shared referrals and brand

• Increase in followers / reach• Relationship development which can be used

for future campaigns• Increase in referral traffic and brand

awareness

SEO is about driving traffic that converts and developing relationships that can leverage

campaigns.

Questions?

• www.seowizz.net• www.blogstorm.co.uk• www.branded3.com

• twitter.com/tim_grice• tim.grice@branded3.com