social media tourism

“WHATABOUTSOCIAL MEDIATOURISM”

SPECIALIST MAGAZINESTO PROMOTE TRAVEL INDUSTRY...

...AND INTERNET WEBSITESWHERE JUST SHOP WINDOWS FOR HOTELS, TRAVEL AGENCIES, ETC.

...RESULT

PASSIVE COMMUNICATION

...BUT

SOMETHING ISCHANGING...NEW HORIZONS TOTALLY DIFFERENT THAN BEFOREARE COMING

TRAVELER BEHAVIOURSARE CHANGED

TODAY TRAVELERS

ARE MORE EMPOWERED THAN BEFORE

MORE SMARTTHAN BEFORE

MORE DEMANDING THAN BEFORE

TRAVELERS TODAY NEEDS INFORMATION

FROM PEOPLE LIKE THEM WITH SAME INTERESTS

TRAVELERS WANT TO SHARE

THEIR PERSONAL EXPERIENCE

http://travel2dot0.com/

MARKET ARECONVERSATION

SOCIAL MEDIA ARE ENABLINGTRAVELERS TO HAVEAN ACTIVE COMMUNICATION

RIGHT NOW PEOPLE ARETALKING ABOUT YOUR BRAND

KEEP IN MIND:SOCIAL MEDIA IS NOT

MARKET SHAREBUTTRUST SHARE

YOU WILL NOTICE IT ONLY BEING INSIDE

IN TOURISMNEEDS TO BUILDTRUSTTROUGHONLINETRASPARENCY

IT NEEDS TO ENGAGEWITH A HUMAN VOICETRAVELERS

START LISTEN

TRAVELERS ARE REVIEWING YOUR

BRAND IN A COMMUNITY SOMEWHERE

YOU HAVE NO LONGER FULL CONTROL OF

YOUR BRAND

...AND THANJOIN THECONVERSATION

DEFINE YOUR GOALS

• BRAND AWARENESS• GET IN TOUCH WITH MY TRAVELERS• REDUCE COST FOR LEAD• PROVIDING DIRECT

CUSTOMER SUPPORT

LET STARTWITH YOUR

SOCIAL MEDIA STRATEGY

WHICH RESOURCES SHOULD I EMPLOY?

WHICH PERSON TIME TO SPENT

BUDGET

AND IN WHICHTOOLS SHOULD I FOUCUS ON...AND ABOVE ALL,WHY?

THINK YOUR SOCIAL OBJECTS

MONITORING AND IMPROVING

VISITORS AND SOURCES TRAFFICNETWORK SIZE IN TERM OF FOLLOWERS,

FANS, MEMBER, ETCQUANTITY OF COMMENTARY ABOUT

YOUR BRANDSENTIMENT OR QUALITY OF COMMENT

SEARCH ENGINE RANKING POSITIONLEADS GENERATED

ENGAGEMENT WITH INFLUENTIAL BLOGGERS

PLEASE KEEP IN MIND

SOCIAL MEDIA IS AN HUB FOR CONNECTING PEOPLE

NOT COMPUTERS

Info and contact

www.kuddlenetwork.com

info@giovannicerminara.com

twitter.com/giannicerminara

Giovanni Cerminara