social media transparency in healthcare

Social Media Transparency:What is it Good For?Casual Conversation Webinar 3

February 12, 2010

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What is thePath?

Overview

KnowledgeDrive

TalkingTransparency Next Topic

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What is thePath?

Overview

KnowledgeDrive

TalkingTransparency Next Topic

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What is the Path About?

Learn from Exposure

Share What You Know

Diversity = Strength

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What is thePath?

Overview

KnowledgeDrive

TalkingCollaboration Next Topic

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The Knowledge Drive

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What is thePath?

Overview

KnowledgeDrive

TalkingTransparency Next Topic

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Transparency

In Social Media

Developed for The Path of the Blue Eye ProjectBy:John Cass, PR Communications; Pace Communications Toby Bloomberg, Diva Marketing; Bloomberg Marketing

Healthcare

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Is it simply one word .. Disclosure?

or

Are there shades of Gray?

Do we/ should we .. hold healthcare to ahigher standard than “business?”

How Do You Define Social MediaTransparency?

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How would you feel if you had a relationship insocial media, w/ a person to find out they werethe agency?

How Do You Define Transparency?

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“Synthetic transparency involves using blogs to give the impression of openness, honesty, and transparencybut without really doing so.”

Dr. Walter Carl formerly of Northeastern University, now CEO of ChatThreads

“Transparency is access to the information stakeholders need in order to make informed decisions.”

Dan Tapscott - The Naked Corporation

How Do You Define Transparency?

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1. Identifying the author not important2. Okay to ghost write posts, but not okay to

ghost write comments in reply3. Okay to edit and rewrite posts4. Okay to post within social media representing

the brand5. Not okay to ghost post when representing an

individual6. Need to disclose agency relationship when

posting for brand7. Twitter had some nuances, might be okay to

post when representing a brand. Twitter spacerequirement was the issue.

Degrees of Transparency

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Total Transparency

Degrees of Transparency?

Which Camp Are You In?

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John Cass, Head of Digital Marketing Pace Communicationshttp://pr.typepad/pr_communications http://www.pacecommunications.comTwitter: @johncass

Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketinghttp://divamarketing.blog.com Twitter: @tobydiva

Let’s Continue the Conversation!

Toby + John will be leading a dialogue ontransparency at the Living the Path Q&A

Center. You can participate here:http://pbeye.info/3As.*

*Registration required to participate.

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What is thePath?

Overview

KnowledgeDrive

TalkingTransparency Next Topic

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Next Session

South by Social Health: Bringing theHealth Twitter Community Together

Friday, February 26, 2010 12:30 p.m. Eastern