social networking essentials for photographers
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Social Networking Essentialsfor Photographers
blog.lindsayadlerphotography.com
~ Lindsay Adler ~
Monday, February 7, 2011
Social NetworksWhere to start?
Monday, February 7, 2011
Time Management
• Integrate into Workflow
• Important to business just like advertising, customer services
Monday, February 7, 2011
What We’ll Cover
What is Social NetworkingGetting ReadyGoogle AlertsGoogle ProfileBest Practices
Your Blog
Google Analytics
Flickr
YouTube
Social Networking in 1 hour
Monday, February 7, 2011
MY STORY
Monday, February 7, 2011
Monday, February 7, 2011
Monday, February 7, 2011
Monday, February 7, 2011
Monday, February 7, 2011
My First Blogging Success!
• MindFood Magazine Australia
• Sublime Magazine London
• Existence Magazine Poland
Monday, February 7, 2011
New Studio Location: Facebook
• Posted photos, tagged them
• 30%+ of my portrait business Facebook related
• Help find current studio, new clients
Monday, February 7, 2011
What is Social Networking?
• Always business practice now just online
• Build & Maintain relationships
Monday, February 7, 2011
Goals
•Build a Reputation
•Gain (Positive) Exposure
• Find New Clients
•Network with Colleagues
Monday, February 7, 2011
Build a Following: COMMUNITY
• Evangelists
• Collaboration
• Resource for Q&A
Monday, February 7, 2011
Your Approach
What do you want to say?
Who do you want to say it to?
Where does your audience ‘hang out’ online?
Monday, February 7, 2011
Before You Start
• Profile Photo
•Bio(s)
•Username
• Professional Email
Monday, February 7, 2011
Consistent Brand and Identity
Monday, February 7, 2011
Google Profile• Google.com/profiles
• Helps with SEO
• Key links
• Bio
• Flickr
• Profile Photo
Monday, February 7, 2011
Google Alerts
• Google.com/alerts
• Emails you when someone mentions your name, business, specific keywords
• Monitor conversation about you! (or your competition)
Monday, February 7, 2011
**Best Practices**
• Be Active Online
• Show Sincere Interest
• Be Personable
• Develop a Schedule
• Use Analytics
• Use SEO
• Contribute Valuable Content
• Go to your Audience/Clients
Monday, February 7, 2011
Where to Start
1. Your Blog2. Facebook profile3. Facebook page4. Twitter5. LinkedIn6. Flickr7. OTHER
Monday, February 7, 2011
Blog: Your Home on the Web
• Share ideas and images
• Establish personality
• Build reputation
Monday, February 7, 2011
Why Blog?
• Build Your Reputation
• Express Yourself
• Share Work
• Improve your SEO
• Increase your Following/ Attract New Clients
• Create a Resource
Monday, February 7, 2011
Blog as Website
• “Blogsite”
• Site has portfolio, blog, all in one!
• Very easy to update
•Great SEO (search engine optimization)
Monday, February 7, 2011
SEO (search engine optimization)
• Get Google to SEE your site and associate you with certain keywords! Photo websites often BAD SEO (no words)
• Words in posts, Tags improve SEO
Monday, February 7, 2011
Custom Photog Themes
Compete Customization
Great content management
Wordpress.org
Monday, February 7, 2011
Graph Paper Press
Photocrati
ProPhoto Blogs
Paid Themes
Monday, February 7, 2011
What to Blog?
• Behind-the-Scenes
• Recent Work
• Tutorials & How To
• Reflections
• Updates
• Make a List
• Cover an Event
Monday, February 7, 2011
Behind-the-Scenes
Monday, February 7, 2011
Best Practices
• BE A RESOURCE
• Identify Your Target Audience
• Get a Schedule and Stick to it!
• Schedule Posts
• Encourage Reader Questions
• Use Analytics
Monday, February 7, 2011
Drive Traffic to
Your Blog!
Monday, February 7, 2011
Use Analytics
•Where is your traffic coming from?
•Which posts are most popular?
Monday, February 7, 2011
Google Analytics: Analyze Your Traffic
• Focus your Social Networking Efforts
• Learn about keywords, important sites, linking sites, more
• Determine successful content
Monday, February 7, 2011
Monday, February 7, 2011
• Go where the clients are!
• Business are made up of people, people on Facebook!
• Weddings, Seniors, Mothers, etc
Monday, February 7, 2011
Facebook Pages
• Local Business
• Visual Artist
Monday, February 7, 2011
Local Business Page
Monday, February 7, 2011
Tagging Photos
Monday, February 7, 2011
Monday, February 7, 2011
Visual Artist Page
Monday, February 7, 2011
Insights: Facebook Analytics
Monday, February 7, 2011
Facebook Ads• Extremely targeted:
• Age
• Geographic Area
• Interests
• Networks
• Ex: Status change to “engaged”
Monday, February 7, 2011
• 140 character updates
• Key for community building
• Direct traffic to blog, other social networks
• Be part of the conversation
Monday, February 7, 2011
What to Tweet
• Find a friend to follow... what how they do it!
• Tweet photos, behind the scenes
• Useful links, related industry content
• Musings
Monday, February 7, 2011
Twitter language
• @lindsayadler - mention me, or public message to me
• #hastags - like adding keywords
• Followers - like friends but not necessarily reciprocated
Monday, February 7, 2011
Flickr
• GREAT SEO (google image search)
• Integration with other networks
Monday, February 7, 2011
• Art Buyers (Getty Images)
• www.flickr.com/groups/callforartists/
Monday, February 7, 2011
• Online Business Presence
• Your online resume
• Essential Links, Testimonials
• Architectural and Corporate Clients
Monday, February 7, 2011
YouTube & Vimeo
• Video high pass-along rate
• Show personality
• Embed in blog
Monday, February 7, 2011
Other Networks
• DOZENS of other networks
• Go to your clients
Monday, February 7, 2011
Social Media = Media
Get ahead or fall behind!
Monday, February 7, 2011
1 Hour Per Day!
• Sign up for sites, find people to connect with
• Tweet once per day
• Update Facebook page 2-3 times per week
• Pick a blog schedule, and stick to it!
• Add 3 Flickr photos per week
Monday, February 7, 2011
Monday, February 7, 2011
THANK YOU!
www.blog.lindsayadlerphotography.com
@lindsayadler
Monday, February 7, 2011
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