social networking to publicise books: presentation by bev novak 9th may 2011

SOCIAL NETWORKING TO PUBLICISE BOOKS

Presentationby

Bev Novak at

School Library Association of Victoria

Conference

Creative Communication: A conference for library technicians and assistants

May 9th 2011

HAVE ALWAYS TRIED TO CREATE A BUZZ:

• about literature

• about books

• about reading

AIMED TO REACH OUT TO SCHOOL COMMUNITY:

• to share

• to promote

• to publicize

• to announce

• to broadcast

• to publish

• to stimulate

• to advertise

PREVIOUSLY USED:• brochures

• posters

• displays

• Wider Reading lists published on school library webpage

• new books bulletins emailed to students and staff

TRIED TO INVOLVE:Students

• library monitors• book selection• book talks

Staff• book clubs• new book show & tell

School community• articles in newsletters• book events

RECENT DISCOVERIES:

Web 2.0

Social Networking

REBIRTH!

OLD AIMS – NEW WAYS

to share

to p

rom

ote

to publicise

to announceto broadcast

to publish to stimulateto advertise

SOCIAL NETWORKING:

• dynamic and vibrant

• instant communication

• reach beyond traditional borders

• attracts those with common interest together

• two way communication with audience

MY STARTING POINTS

Blogging• familiar territory• read and saw many• basis to determine own

Twitter• place to share• quick way to comment• announce new posts• get feedback• publicise blog posts

BEHIND THE SCENES CONSIDERED:Personal Issues:

• expressing myself• finding my voice• reflecting my passion• reflecting my experience

Audience Issues:• worthwhile• interesting• unique aspects• follow thoughts

Reality:• finding new content• posting regularly• publishing process• making blog appealing• promoting blog

Aim to excite interest

• book reviews:• rating• theme fiction• suitable

• book industry• eBooks• book shops

• book trivia• book art• book shelves• love of literature stories

• writing competitions• more you read – more you can write

• book promo ideas• sharing ideas that have worked for me

BEVSBOOKBLOG: http://bevsbookblog.wordpress.com/

TWITTER: SUPPORTING BLOGGING

•place to share•quick way to comment

•get feedback•publicise blog posts•chat with my PLN•see what others are doing

•get ideas for content

TWITTER: PROMOTION

TWITTER: YALIT CHATCheck YALitChat website for schedule and times:

http://yalitchat.wordpress.com

OTHER PLATFORMS CURRENTLY EXPLORING:

Facebook• announcing posts• getting feedback• communicating with

others• joining groups• fan based

GoodReads

Wikis

IDEAS TO GET STARTED:

• see what others are doing

• follow others

• follow those who follow others

• consider what to do

• find your voice

• have fun and enjoy

Contact Details:

Email: bev.novak@gmail.com

Twitter: @novanews19

BevsBookBlog: http://bevsbookblog.wordpress.com/

NovaNews: http://novanews19.wordpress.com/