"social schmocial. social is not dead, but it just smells funny" - google apps for...

S O C I A L S C H M O C I A LSoc ia l i s no t dead , bu t i t j us t smel l s funny

H I ! I ’M G E E R L I N D E **And , yes , I ’m a huge S ta r Wars fan

Talking Heads is a 360° social media agency, developing long term, integrated social media strategies and ways to implement those

Social media are the online tools and

platforms people use to share their

opinions, insights and experiences with

each other.

A DEFINITION

MATURITY

VISI

BILI

TY

TECHNOLOGY TRIGGER

PEAK OF INFLATED

EXPECTATIONS

TROUGH OF DISILLUSIONMENT

SLOPE OF ENLIGHTENMENT

PLATEAU OF PRODUCTIVITY

Know this one?

The f i r s t Soc ia l Med ia Revo lu t ionB A C K I N 2 0 0 9

A book was written...

... WHICH LED TO A SHIFT IN AD SPENDING

Cr i s i s = a ca l l fo r cos t-e f f i c iency and sus ta inab i l i ty

B U T T H E N I N 2 0 1 1

A Chain of events

“Let’s face it: most social media

marketing is a waste of time”

- Microsoft -

“GM Says Facebook ads don’t

work, pulls $10 million account”

- Forbes -

mediatization galore!

“Social media privacy: a contradiction in terms?”

- New York Times -

“Facebook admits some decrease of usage

amongst young teens for the first time”

- The Independent -

“ Social Media Anxiety Disorder (SMAD): the next new

medical condition?”

- Washington Post -

The second Soc ia l Med ia Revo lu t ion

I T J U S T G O T M AT U R ES O C I A L M E D I A I S N O T D E A D ,

FROM BROADCASTING...

... TO NETWORKINGYOUR ORGANISATION

CO-WORKERS / CLIENTS

Rethink paid,

owned earned

mix!

SOCIAL MEDIA

MARKETING

SOCIAL MEDIA

MARKETING

SOCIAL MEDIA

MARKETING

SOCIAL MEDIA

MARKETING Business!

EXTERNAL MARCOM Indispensable part of your comm mix

The #1 channel when the shit hits the fan P U B L I C R E L AT I O N S & C R I S I S M A N A G E M E N T

Human resources Fish where the fish are

Customer service people turn to social media with questions

Internal communications

!PR

!!

Marke-ting

!Press & Comm

!Internal commu-nication

!Sales

!HR

!!

B2B

!IT

!...

Social Media

FROM CO-EXISTENCE...

!PR

!!

Marke-ting

!Press & Comm

!Internal commu-nication

!Sales

!HR

!!

B2B

!IT

!...

? !

Social Media

TO collaboration...

!PR

!Press & Comm

!Internal commu-nication

!Sales

!HR

!!

B2B

!IT

!...

!!

Marke-ting

? !

Social Media

!

TO social business

T H E E N G I N E :The r ight too l se t !

it’s a tools jungle out there!

WHAT IT SHOULD NOT BE: ✓ A 100% alternative to e-mail ✓ Internal Facebook, Twitter, LinkedIn, Foursquare ✓ Chatforum ✓ Documents library

WHAT IT SHOULD BE: ✓ A tool for improved internal collaboration ✓ Information channel ✓ Knowledge sharing tool ✓ Employer branding

So, which one should i choose?

PARAMETERS: ✓ Completeness of offer ✓ Pricing per user ✓ Implementation cost ✓ User friendliness ✓ Performance ✓ Security ✓ Adapted to local market ✓ Size of your company

Criteria for choosing one or the other

Choose wisely!

T H E B E N E F I T S

ROI

THE BENEFITS

!

!

!

!

!

@Geerlindegeerlinde@talkingheads.be

0497 484 770

THANK YOU!

www.talkingheads.bew