social & search marketing - the perfect mix

SOCIAL & SEARCH MARKETING

THE PERFECT MIX

contact@orentodoros.com – m:+ 972 52 759 6512

Oren TodorosNew Media Strategist, Loving what I do. Founder of Oren Todoros New Media Consulting

We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience.Services: SEO, SEM, Social Marketing, PR & AR

Clients: Starhome | Modu Mobile| Retalika

Quick Self Intro

My Background

Then Something Magical Happened

Think Your Product Can’t Be Social?

THE SOCIAL REVOLUTION!

Social Media Revolution?Lets go back 5000 years and find out…

Hieroglyphics – The 5000 Year Old Social Network

Social Media Revolution?

= ?

Topics of conversation…

Cleopatra @Ruth_Z

Social Media Revolution?Somewhere in the late 80’s…

Long before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.

Our Social HistorySoftware that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.

Our Social History

= HEADACHE !

Our Social HistorySPY ON NEIGHBORE’S CALLS

SPEAK TO OTHERS

LISTEN TO THE POLICE

WHAT MORE CAN A KID ASK FOR?

If You Can Write or Type You’re in The Right Direction

New Tools / Same Message

Traditional vs. New Media

Newspapers

Television

Radio

CDs

Portals and Blogs

YouTube

iTunes – Playlists

Cloud Apps

WE WERE LOUD AND COOL TOO…

Social Media Puzzle

Organize Your Social Strategy

Twitter? There too.

Yup, me On YouTube.

Viddler.com There I am

Here’s where I live - My Blog.

Bottom LineBe Available, Be Interessting.

So How Many Ways Can People Interact Online?

Searching Content

Reading Content

PostingContent

There’s A Very Thin Line…Between Social Media And Spam

MIND BLOWING STATS – sort of

• YouTube – 2nd Largest Search Engine

• Twitter - Information Going Live Quicker Than Blogs or News

• Facebook – If it was a country, it would be the 4th biggest

• LinkedIn – Over 50 Million Users Worlwide

Question: So what do we do with this information?Answer: Manipulate Google Results.

Google Results Snapshot

Manipulating Google

Manipulating Google

Manipulating Google

Real Time Search

Real Time Search

Google Adwords

The $25,000 QuestionYou’re given $25,000 to invest in marketing.

Do you:

a. Invest in newspaper / online ads?

b. Save the money and invest in social media marketing?

Right Answer – Google Adwords

Google Adwords

Google Adwords

Google Adwords

Google Adwords

Google Adwords

Google Keyword Tool

Google Adwords

Google Analytics

Back To The Fun Stuff

Back To The Fun Stuff

Old Spice Campaign

United Airways – Guitar StoryLaunched in July 2009

Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few).

1 year ago8,841,528 views

If Facebook is about the people you know,

Twitter is about the people you’d like to know.

Twitter “a micro-blog” started with a simple question:

What are you doing?

15 Million Users Later…

Twitter, What’s the Story?

Twitter’s Story

Evolved in Unexpected ways 45 Million Unique Visitors Extremely Profitable Deals Sparked a whole industry of

Twitter related services. TwitPic TweetLater Twollow Twitteranalyzer

Share The Important Stuff

Share The “Not So” Important Stuff

CEO on Twitter Funny, helpful and trustworthy Many employees are Tweeting $1 million in Twitter Related sales Also on Facebook and Blogs Acquired by Amazone.com

Zappos

Turned user feedback into a social network 15,000 Followers Employees dedicated to community Generated $3 Million sales @DellOutlet Critical relationship builder. 

Dell

Advanced Techniques Twitter

Twitter Services to Enhance The Experience

Twitpic - ImagesTwiddeo - VideoTwtpoll – PollsTwilert – Keyword UpdatesTwitSay – 10 second voice

30+ Interesting Twitter services and applications

Facebook Pages

Facebook Pages Insights

Advanced Techniques Facebook

Utilize Involver Upload video Vanity URLs About Text – Use Link Dig into fan page insights

Own Your Brand - Everywhere

Social Metrics

Look beyond Google Analytics Track Followers / Fans progress Wordpress Stats / Feedburner Social Search Services

What’s Next?

Where we’ve been:

BBSes, Amateur Radio, etc…

Where we are:

Social Media – Facebook, Linkedin, Twitter, etc…

Where we’re going:????

Mobility

Take-Aways

Care. Interact – a LOT Be ready for change Get involved early Video – Use it Focus on ROV (Return on Value)

Oh by the way… Your competitors already know this.

Oren Todoros

Twitter | @OrentodorosSkype | Oren.TodorosFacebook | http://bit.ly/aVen0Mwww.OrenTodoros.com

THANK YOU !!