social service systems and why we need sociology for developing them?
Post on 06-Apr-2017
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Social Service
Systems and
Why We Need
Sociology for
Developing Them?
@mikaelseppala
Sociologist (YTM)
Action Researcher (KM)
Entrepreneur (KTM)
Service Designer (MBA)
Business & Data Architect (5y xp)
Current research/interest:
Human-business-IT alignment
Service science
Enterprise architecture
Service design
Practice
Purpose
& Solution
Investments
& Delivery
Theory The
Knowledge
Base
“Fractal discinctions produce an
illusion of progress from a reality of
tradition.
Disciplines borrow from each other
endlessly, but train scholars more or
less within consistent lineages.“
Midgley: Language/subject/object
recursive form
De Zeeuw: Third Phase Science
RELATIONSHIPS
AROUND OBJECTS
Local/Distributed
9
Direct societal contribution
Indirect societal contribution
Independent observation
Intervention
Use-inspired basic research
Pasteur’s Quadrant: Normal science with use-inspired research questions
User-outlined interventionary research
Lewin’s Quadrant:User-outlined interventionary research questions
Reflexive research
Kuhn’s Quadrant: Revolutionary science research questions with implications of renewal of science
Basic research
Bohr’s Quadrant: Normal science with theory-inspired research questions on new topics
Rethinking the functions of higher education research in the social sciences : the case of the Family Business Review / Mikael Seppälä. (http://bit.ly/1aUhFfn)
Action research is either
research initiated to solve an
immediate problem or a
reflective process of progressive
problem solving led by individuals
working with others in teams or
as part of a "community of
practice" to improve the way
they address issues and solve
problems. (Wikipedia)
KURT LEWIN 1890-1947
DESIGN RESEARCH AS INTERVENTION
Sociologists
operate here
But we fail to move into this space!
4th orderComplex systems and environments
3rd orderActivities and
organized services
2nd orderMaterial objects
1st orderSymbolic and
visual communications
Richard Buchanan:
Four orders
of design
Local objects
Distributed objects
YOU’VE GOT A BUNCH OF SERVICES...
... AND COMPLICATED ARCHITECTURES
Maglio, Vargo, Caswell and Spohrer:
Service Systems
Entities (people, orgs) and resources
(materials, information, tech)
connected to enable value propositions
Lusch and Vargo:
Service Ecosystems
Purposeful
institutional arrangementsinstitutions—humanly devised rules, norms, and beliefs that enable and
constrain action and make social life predictable and meaningful
Service refers to a dyadic (2-way) relationship
A service system has multiple relationships
Positive Platforms: Platforms with heart
Values
Platforms Services
What types of positive values do
we want to promote?
How do the actors
collaborate and share
resources to enable the
services?
What are the core and
complementary
services that are
provided by the
platform?
Core components of positive platforms
Enhancing the
Platform-Worker
relationship
Envisioning new ways
to Funding, Ownership
and Governance
Generating &
Measuring Trans-
formative Outcomes
Ensuring Transparency
and Fairness on
Platforms
KC1 KC2 KC3 KC4
Paths for upskilling Inclusive decision making Measuring transformative
impact
Data Ownership and
portable identities
Fair income Value distribution and
value creation
Policymaking Algorithmic transparency
Inclusion Workers and
shareholders
Positive community
impact
Elimination of bias
Continuous feedback Cooperative models
Key Challenges and Themes
Cynefin
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